Nielsen report reveals shifting TV landscape in Mexico for June 2024
Nielsen's The Gauge shows streaming gains in Mexico, reaching 19% of TV viewing time, with Netflix leading the growth.
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Video News
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June
Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.
YouTube announces Text-to-Speech feature for Shorts, delays Custom Thumbnails
In a recent update for YouTube creators, YouTube announced the launch of text-to-speech for Shorts but delayed the availability of custom thumbnails until later.
Attention in Advertising: New study challenges conventional wisdom
Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.
Back-to-School Shopping: Parents look to CTV ads and prefer in-store experiences
A new study by LG Ad Solutions explores parent shopping habits for back-to-school season, highlighting the rise of CTV advertising and the enduring popularity of in-store shopping.
TripleLift leadership changes: Dave Clark steps down as CEO
Ad tech company TripleLift announces leadership changes with CEO Dave Clark stepping down and an interim Office of the CEO being formed.
HubSpot invests in Captions
HubSpot backs AI-powered video creation platform Captions.
YouTube Shorts gets Interactive with Add Yours Sticker, Text-to-Speech and More
Google unveils new tools for YouTube Shorts Creators.
Google unveils Updates to DV360 for enhanced advertising
Google announces significant changes to Display & Video 360, including new reporting features and privacy measures for select US states.
Fubo to stream NBCUniversal's extensive coverage of 2024 Paris Olympics
Fubo subscribers gain access to NBCU's multi-platform coverage of the Paris Olympics, including live events and primetime shows.