<![CDATA[ PPC Land ]]> <![CDATA[ Digital Marketing & PPC news. Stay up-to-date with the latest news, trends, and strategies in digital marketing and PPC. ]]> https://ppc.land https://ppc.land/favicon.png PPC Land https://ppc.land Wed, 17 Jul 2024 16:57:12 +0200 60 <![CDATA[ Google updates policies on Ads in Private Messaging and Personalized Advertising ]]> <![CDATA[ Google updated its AdSense and AdMob policies to prohibit ads in private messaging and standardize personalized advertising regulations. ]]> https://ppc.land/google-updates-policies-on-ads-in-private-messaging-and-personalized-advertising/ 6697b93370414e0001437fdc <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 17 Jul 2024 14:33:56 +0200 <![CDATA[ Google updated its AdSense and AdMob policies to prohibit ads in private messaging and standardize personalized advertising regulations.

 

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]]> <![CDATA[ Apple soars for User Privacy with Whimsical Trackers Beware Ad ]]> <![CDATA[ Apple's whimsical Trackers Beware ad highlights enhanced privacy features in Safari's Private Browsing 2.0, contrasting with their rejection of Google's Topics API for user privacy concerns. ]]> https://ppc.land/apple-soars-for-user-privacy-with-whimsical-trackers-beware-ad/ 6697b39b70414e0001437f46 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 17 Jul 2024 14:12:27 +0200 <![CDATA[ Apple's whimsical Trackers Beware ad highlights enhanced privacy features in Safari's Private Browsing 2.0, contrasting with their rejection of Google's Topics API for user privacy concerns.

 

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]]> <![CDATA[ Apple locks horns with Google over Privacy in Web Tracking ]]> <![CDATA[ Apple rejects Google's Topics API for web tracking, citing privacy concerns over user browsing history exposure. ]]> https://ppc.land/apple-locks-horns-with-google-over-privacy-in-web-tracking/ 6697ad5370414e0001437ebf <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 17 Jul 2024 13:46:18 +0200 <![CDATA[ Apple rejects Google's Topics API for web tracking, citing privacy concerns over user browsing history exposure.

 

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]]> <![CDATA[ Safari unveils Private Browsing 2.0: Enhanced security for user privacy ]]> <![CDATA[ Apple's WebKit team introduces Private Browsing 2.0 for Safari, offering advanced protection against cross-site tracking and fingerprinting. New and improved privacy features to become available in Safari 17's enhanced Private Browsing mode. ]]> https://ppc.land/safari-unveils-private-browsing-2-0-enhanced-security-for-user-privacy/ 6697a81970414e0001437e15 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 17 Jul 2024 13:33:27 +0200 <![CDATA[ Apple's WebKit team introduces Private Browsing 2.0 for Safari, offering advanced protection against cross-site tracking and fingerprinting. New and improved privacy features to become available in Safari 17's enhanced Private Browsing mode.

 

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]]> <![CDATA[ Google Ads API to standardize Page Size across all Versions from August ]]> <![CDATA[ Google announces removal of custom page_size setting in GoogleAdsService.Search requests, standardizing to 10,000 rows per page. ]]> https://ppc.land/google-ads-api-to-standardize-page-size-across-all-versions-from-august/ 6697a45970414e0001437d96 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 17 Jul 2024 13:04:25 +0200 <![CDATA[ Google announces removal of custom page_size setting in GoogleAdsService.Search requests, standardizing to 10,000 rows per page.

 

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]]> <![CDATA[ Nielsen report reveals shifting TV landscape in Mexico for June 2024 ]]> <![CDATA[ Nielsen's The Gauge shows streaming gains in Mexico, reaching 19% of TV viewing time, with Netflix leading the growth. ]]> https://ppc.land/nielsen-report-reveals-shifting-tv-landscape-in-mexico-for-june-2024-2/ 6697a25570414e0001437d25 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 17 Jul 2024 12:58:21 +0200 <![CDATA[ Nielsen's The Gauge shows streaming gains in Mexico, reaching 19% of TV viewing time, with Netflix leading the growth.

 

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]]> <![CDATA[ Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June ]]> <![CDATA[ Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record. ]]> https://ppc.land/streaming-dominates-tv-landscape-nielsen-reports-record-40-3-share-in-june/ 669756e670414e0001437ca0 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 17 Jul 2024 07:36:12 +0200 <![CDATA[ Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.

 

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]]> <![CDATA[ Eventbrite and TikTok partner to revolutionize Event Discovery and Promotion ]]> <![CDATA[ Eventbrite and TikTok join forces to streamline event promotion, offering creators new tools to reach audiences and sell tickets directly through TikTok videos. ]]> https://ppc.land/eventbrite-and-tiktok-partner-to-revolutionize-event-discovery-and-promotion/ 66973b6d70414e0001437c00 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 17 Jul 2024 05:40:40 +0200 <![CDATA[ Eventbrite and TikTok join forces to streamline event promotion, offering creators new tools to reach audiences and sell tickets directly through TikTok videos.

 

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]]> <![CDATA[ YouTube announces Text-to-Speech feature for Shorts, delays Custom Thumbnails ]]> <![CDATA[ In a recent update for YouTube creators, YouTube announced the launch of text-to-speech for Shorts but delayed the availability of custom thumbnails until later. ]]> https://ppc.land/youtube-announces-text-to-speech-feature-for-shorts-delays-custom-thumbnails/ 6696e27670414e0001437b8a <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 16 Jul 2024 23:17:03 +0200 <![CDATA[ In a recent update for YouTube creators, YouTube announced the launch of text-to-speech for Shorts but delayed the availability of custom thumbnails until later.

 

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]]> <![CDATA[ Understanding Google Analytics 4 BigQuery event ordering changes for Web Properties ]]> <![CDATA[ New Fields Enhance Event Sequencing Analysis in BigQuery Exports. ]]> https://ppc.land/understanding-google-analytics-4-bigquery-event-ordering-changes-for-web-properties-2/ 6696e0d370414e0001437b13 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 16 Jul 2024 23:10:40 +0200 <![CDATA[ New Fields Enhance Event Sequencing Analysis in BigQuery Exports.

 

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]]> <![CDATA[ Acast acquires distribution rights for Pionaire Network Podcasts, including The Bert Show ]]> <![CDATA[ Independent podcasting company Acast expands its portfolio with the Pionaire Network. ]]> https://ppc.land/acast-acquires-distribution-rights-for-pionaire-network-podcasts-including-the-bert-show/ 6696df0170414e0001437a96 <![CDATA[ Audio News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 16 Jul 2024 23:03:57 +0200 <![CDATA[ Independent podcasting company Acast expands its portfolio with the Pionaire Network.

 

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]]> <![CDATA[ Attention in Advertising: New study challenges conventional wisdom ]]> <![CDATA[ Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies. ]]> https://ppc.land/attention-in-advertising-new-study-challenges-conventional-wisdom/ 669675f270414e00014379e6 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 16 Jul 2024 15:43:30 +0200 <![CDATA[ Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.

 

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]]> <![CDATA[ AI Negotiation emerges as a new frontier in E-Commerce ]]> <![CDATA[ AI negotiation tools are emerging in e-commerce, offering automated haggling for potentially lower prices but raising concerns about transparency and effectiveness. ]]> https://ppc.land/ai-negotiation-emerges-as-a-new-frontier-in-e-commerce/ 66962d2070414e0001437954 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 16 Jul 2024 10:29:43 +0200 <![CDATA[ AI negotiation tools are emerging in e-commerce, offering automated haggling for potentially lower prices but raising concerns about transparency and effectiveness.

 

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]]> <![CDATA[ Yandex divests Russia-based businesses and plans rebranding ]]> <![CDATA[ Facing geopolitical challenges, Yandex is selling its Russia-based businesses and international assets, focusing on its remaining international operations under a new brand. ]]> https://ppc.land/yandex-divests-russia-based-businesses-and-plans-rebranding/ 6696285070414e00014378b0 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 16 Jul 2024 10:14:32 +0200 <![CDATA[ Facing geopolitical challenges, Yandex is selling its Russia-based businesses and international assets, focusing on its remaining international operations under a new brand.

 

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]]> <![CDATA[ Prime Day 2024 expected to Break Records with $14 Billion in online spend ]]> <![CDATA[ Adobe predicts record-breaking online sales of $14 billion for Prime Day 2024, fueled by steeper discounts and early back-to-school shopping. ]]> https://ppc.land/prime-day-2024-expected-to-break-records-with-14-billion-in-online-spend/ 669611f270414e0001437823 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 16 Jul 2024 08:30:15 +0200 <![CDATA[ Adobe predicts record-breaking online sales of $14 billion for Prime Day 2024, fueled by steeper discounts and early back-to-school shopping.

 

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]]> <![CDATA[ Meta adds Custom Offer Details to Instagram Ad CTAs ]]> <![CDATA[ Meta lets advertisers showcase custom discounts directly on Instagram ad call-to-action buttons, potentially boosting user engagement. ]]> https://ppc.land/meta-adds-custom-offer-details-to-instagram-ad-ctas/ 6696094e70414e00014377a6 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 16 Jul 2024 07:49:51 +0200 <![CDATA[ Meta lets advertisers showcase custom discounts directly on Instagram ad call-to-action buttons, potentially boosting user engagement.

 

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]]> <![CDATA[ Back-to-School Shopping: Parents look to CTV ads and prefer in-store experiences ]]> <![CDATA[ A new study by LG Ad Solutions explores parent shopping habits for back-to-school season, highlighting the rise of CTV advertising and the enduring popularity of in-store shopping. ]]> https://ppc.land/back-to-school-shopping-parents-look-to-ctv-ads-and-prefer-in-store-experiences/ 6696042970414e0001437722 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 16 Jul 2024 07:32:28 +0200 <![CDATA[ A new study by LG Ad Solutions explores parent shopping habits for back-to-school season, highlighting the rise of CTV advertising and the enduring popularity of in-store shopping.

 

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]]> <![CDATA[ Apple unveils HomePod mini in Midnight Colorway ]]> <![CDATA[ Apple's new midnight colored HomePod mini joins a crowded smart speaker market dominated by Amazon's Alexa. ]]> https://ppc.land/apple-unveils-homepod-mini-in-midnight-colorway/ 669601b070414e00014376a9 <![CDATA[ Audio News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 16 Jul 2024 07:23:02 +0200 <![CDATA[ Apple's new midnight colored HomePod mini joins a crowded smart speaker market dominated by Amazon's Alexa.

 

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]]> <![CDATA[ Amazon's AI Shopping Assistant Rufus Now Available to All US Customers ]]> <![CDATA[ Amazon expands Rufus, its AI-powered shopping assistant, to all US customers ahead of Prime Day 2024. Learn about its features and impact. ]]> https://ppc.land/amazons-ai-shopping-assistant-rufus-now-available-to-all-us-customers/ 6694b79670414e00014375e7 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 15 Jul 2024 08:01:29 +0200 <![CDATA[ Amazon expands Rufus, its AI-powered shopping assistant, to all US customers ahead of Prime Day 2024. Learn about its features and impact.

 

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]]> <![CDATA[ LinkedIn's 3-Step strategy for exponential follower growth on company pages ]]> <![CDATA[ LinkedIn's latest guide outlines a comprehensive approach to building a robust network and engaging audience on the platform. ]]> https://ppc.land/linkedins-3-step-strategy-for-exponential-follower-growth-on-company-pages/ 669412e370414e0001437550 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 14 Jul 2024 20:09:01 +0200 <![CDATA[ LinkedIn's latest guide outlines a comprehensive approach to building a robust network and engaging audience on the platform.

 

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]]> <![CDATA[ Google Analytics 4 recommended events for enhanced tracking ]]> <![CDATA[ GA4 has a wide array of recommended events to improve data collection and reporting across various business verticals. ]]> https://ppc.land/google-analytics-4-recommended-events-for-enhanced-tracking/ 66940fb370414e00014374ce <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 14 Jul 2024 19:58:25 +0200 <![CDATA[ GA4 has a wide array of recommended events to improve data collection and reporting across various business verticals.

 

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]]> <![CDATA[ Google launches Credit Card Search Widget, raising concerns for affiliates ]]> <![CDATA[ Google's new credit card search widget in SERPs sparks controversy among finance affiliates and raises questions about search fairness. ]]> https://ppc.land/google-launches-credit-card-search-widget-raising-concerns-for-affiliates/ 6693f5fb70414e00014373fc <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 14 Jul 2024 18:13:33 +0200 <![CDATA[ Google's new credit card search widget in SERPs sparks controversy among finance affiliates and raises questions about search fairness.

 

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]]> <![CDATA[ TripleLift leadership changes: Dave Clark steps down as CEO ]]> <![CDATA[ Ad tech company TripleLift announces leadership changes with CEO Dave Clark stepping down and an interim Office of the CEO being formed. ]]> https://ppc.land/triplelift-leadership-changes-dave-clark-steps-down-as-ceo/ 66937d4170414e000143734f <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 14 Jul 2024 09:34:27 +0200 <![CDATA[ Ad tech company TripleLift announces leadership changes with CEO Dave Clark stepping down and an interim Office of the CEO being formed.

 

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]]> <![CDATA[ LinkedIn Games launch worldwide ]]> <![CDATA[ Fun and networking or FOMO and pointless competition? ]]> https://ppc.land/linkedin-games-launch-worldwide/ 66936b8e70414e0001437296 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 14 Jul 2024 08:18:01 +0200 <![CDATA[ Fun and networking or FOMO and pointless competition?

 

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]]> <![CDATA[ A guide for developers navigating the end of third-party cookies in Chrome ]]> <![CDATA[ PSAT helps developers analyze and debug potential issues arising from the deprecation of third-party cookies in Chrome. ]]> https://ppc.land/a-guide-for-developers-navigating-the-end-of-third-party-cookies-in-chrome/ 6693654870414e0001437215 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 14 Jul 2024 07:48:48 +0200 <![CDATA[ PSAT helps developers analyze and debug potential issues arising from the deprecation of third-party cookies in Chrome.

 

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]]> <![CDATA[ Google's AI Overviews: A boon for users, a challenge for websites ]]> <![CDATA[ Google's AI Overviews provide quick answers directly in search results, but could challenge websites by pushing them down the search page. ]]> https://ppc.land/googles-ai-overviews-a-boon-for-users-a-challenge-for-websites/ 6692ff2d70414e0001437166 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 14 Jul 2024 00:33:39 +0200 <![CDATA[ Google's AI Overviews provide quick answers directly in search results, but could challenge websites by pushing them down the search page.

 

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]]> <![CDATA[ Amazon Q Apps: build your own AI-powered apps ]]> <![CDATA[ Amazon announced the general availability of Amazon Q Apps, a no-code solution for building generative AI-powered applications within its enterprise assistant tool, Amazon Q Business. ]]> https://ppc.land/amazon-q-apps-build-your-own-ai-powered-apps/ 6692da6a70414e00014370df <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 13 Jul 2024 21:56:31 +0200 <![CDATA[ Amazon announced the general availability of Amazon Q Apps, a no-code solution for building generative AI-powered applications within its enterprise assistant tool, Amazon Q Business.

 

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]]> <![CDATA[ NielsenIQ integrates Consumer and Retail Data for deeper consumer insights ]]> <![CDATA[ New NIQ Discover Platform Combines Retail & Consumer Data for Holistic View. Now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America. ]]> https://ppc.land/nielseniq-integrates-consumer-and-retail-data-for-deeper-consumer-insights/ 6692d7a270414e0001437056 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 13 Jul 2024 21:41:45 +0200 <![CDATA[ New NIQ Discover Platform Combines Retail & Consumer Data for Holistic View. Now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America.

 

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]]> <![CDATA[ HubSpot invests in Captions ]]> <![CDATA[ HubSpot backs AI-powered video creation platform Captions. ]]> https://ppc.land/hubspot-invests-in-captions/ 6692d4b970414e0001436fba <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 13 Jul 2024 21:32:33 +0200 <![CDATA[ HubSpot backs AI-powered video creation platform Captions.

 

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]]> <![CDATA[ YouTube Shorts gets Interactive with Add Yours Sticker, Text-to-Speech and More ]]> <![CDATA[ Google unveils new tools for YouTube Shorts Creators. ]]> https://ppc.land/youtube-shorts-gets-interactive-with-add-yours-sticker-text-to-speech-and-more/ 6692d1dd70414e0001436f44 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 13 Jul 2024 21:18:06 +0200 <![CDATA[ Google unveils new tools for YouTube Shorts Creators.

 

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]]> <![CDATA[ Decoding Cookie Consent: a look at noyb's report ]]> <![CDATA[ New report analyzes Cookie Banner Requirements across Europe. ]]> https://ppc.land/decoding-cookie-consent-a-look-at-noybs-report/ 6692c95e70414e0001436eaf <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 13 Jul 2024 20:44:37 +0200 <![CDATA[ New report analyzes Cookie Banner Requirements across Europe.

 

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]]> <![CDATA[ Looker Studio gains new features and partners in July 2024 update ]]> <![CDATA[ Looker Studio expands functionality with Gemini integration and Partner Connectors. ]]> https://ppc.land/looker-studio-gains-new-features-and-partners-in-july-2024-update/ 6692c5bf70414e0001436e28 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 13 Jul 2024 20:26:50 +0200 <![CDATA[ Looker Studio expands functionality with Gemini integration and Partner Connectors.

 

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]]> <![CDATA[ Google Search and JavaScript: Rendering explained for website owners ]]> <![CDATA[ Demystifying Google Search: How JavaScript Websites Are Processed. ]]> https://ppc.land/google-search-and-javascript-rendering-explained-for-website-owners/ 6690ca55e7773e00015be471 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 12 Jul 2024 08:22:55 +0200 <![CDATA[ Demystifying Google Search: How JavaScript Websites Are Processed.

 

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]]> <![CDATA[ Criteo and Microsoft partner to drive growth in fragmented retail media landscape ]]> <![CDATA[ Retail Media Boom: Criteo and Microsoft join forces to streamline buying for advertisers. ]]> https://ppc.land/criteo-and-microsoft-partner-to-drive-growth-in-fragmented-retail-media-landscape/ 6690412ce7773e00015be3f2 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 11 Jul 2024 22:37:32 +0200 <![CDATA[ Retail Media Boom: Criteo and Microsoft join forces to streamline buying for advertisers.

 

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]]> <![CDATA[ Small publisher meets with Google after algorithm update devastation ]]> <![CDATA[ Can Google help small publishers survive algorithm shifts? ]]> https://ppc.land/small-publisher-meets-with-google-after-algorithm-update-devastation/ 66903b3de7773e00015be36f <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 11 Jul 2024 22:14:28 +0200 <![CDATA[ Can Google help small publishers survive algorithm shifts?

 

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]]> <![CDATA[ The Internet Architecture Board seeks input on AI data control mechanisms ]]> <![CDATA[ Opting out of AI training data: IAB workshop seeks solutions. ]]> https://ppc.land/iab-seeks-input-on-ai-data-control-mechanisms-2/ 66903807e7773e00015be2e6 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 11 Jul 2024 21:59:51 +0200 <![CDATA[ Opting out of AI training data: IAB workshop seeks solutions.

 

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]]> <![CDATA[ Google Search Console now lets Merchants manage Shipping & Returns directly ]]> <![CDATA[ Easier Shipping & Return Info for Online Stores: Update to Search Console. ]]> https://ppc.land/google-search-console-now-lets-merchants-manage-shipping-returns-directly/ 6690331ee7773e00015be264 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 11 Jul 2024 21:40:55 +0200 <![CDATA[ Easier Shipping & Return Info for Online Stores: Update to Search Console.

 

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]]> <![CDATA[ Stripe increases Fee 40% with plan deprecation ]]> <![CDATA[ Stripe today announced two key updates regarding their Stripe Billing product: a plan change and a price increase. ]]> https://ppc.land/stripe-increases-fee-40-with-plan-deprecation/ 668f6cc8e7773e00015be1d7 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 11 Jul 2024 07:34:34 +0200 <![CDATA[ Stripe today announced two key updates regarding their Stripe Billing product: a plan change and a price increase.

 

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]]> <![CDATA[ Galaxy Z Series gets Gemini integration, Circle to Search enhancements, and more ]]> <![CDATA[ Google today announced upcoming updates for Samsung Galaxy devices including contextual suggestions from Gemini, enhanced Circle to Search, Wear OS 5 on Galaxy Watches, and multiview YouTube TV on the Z Fold6. ]]> https://ppc.land/galaxy-z-series-gets-gemini-integration-circle-to-search-enhancements-and-more/ 668ef167e7773e00015be14b <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 10 Jul 2024 22:44:56 +0200 <![CDATA[ Google today announced upcoming updates for Samsung Galaxy devices including contextual suggestions from Gemini, enhanced Circle to Search, Wear OS 5 on Galaxy Watches, and multiview YouTube TV on the Z Fold6.

 

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]]> <![CDATA[ Slow Looker? 20 articles on performance optimization ]]> <![CDATA[ Looker today launched a new central hub for performance documentation, offering information on optimizing dashboards, queries, server instances, databases, and monitoring. ]]> https://ppc.land/slow-looker-20-articles-on-performance-optimization/ 668eed98e7773e00015be0d9 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 10 Jul 2024 22:28:19 +0200 <![CDATA[ Looker today launched a new central hub for performance documentation, offering information on optimizing dashboards, queries, server instances, databases, and monitoring.

 

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]]> <![CDATA[ CairoRCS Media implements Magnite's Demand Manager Platform ]]> <![CDATA[ CairoRCS Media, a large Italian media group, is now using Magnite's Demand Manager platform to streamline programmatic advertising efforts. ]]> https://ppc.land/cairorcs-media-implements-magnites-demand-manager-platform/ 668ede30e7773e00015be04a <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 10 Jul 2024 21:24:36 +0200 <![CDATA[ CairoRCS Media, a large Italian media group, is now using Magnite's Demand Manager platform to streamline programmatic advertising efforts.

 

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]]> <![CDATA[ Transparency in AI: Can Google address publisher concerns over training data? ]]> <![CDATA[ A year after promising a public discussion on AI training data, Google faces criticism for allegedly prioritizing a deal with Reddit while neglecting smaller publishers. ]]> https://ppc.land/transparency-in-ai-can-google-address-publisher-concerns-over-training-data/ 668e1ae7f4fd3a0001887e68 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 10 Jul 2024 07:31:02 +0200 <![CDATA[ A year after promising a public discussion on AI training data, Google faces criticism for allegedly prioritizing a deal with Reddit while neglecting smaller publishers.

 

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]]> <![CDATA[ Privacy Sandbox testing reveals challenges for publishers in a cookieless future ]]> <![CDATA[ Privacy Sandbox testing by Index Exchange reveals challenges for publishers in a cookieless future, including reduced revenue, limited format support, and potential bias towards large cloud providers. ]]> https://ppc.land/privacy-sandbox-testing-reveals-challenges-for-publishers-in-a-cookieless-future/ 668d929cf4fd3a0001887ddc <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 09 Jul 2024 21:51:37 +0200 <![CDATA[ Privacy Sandbox testing by Index Exchange reveals challenges for publishers in a cookieless future, including reduced revenue, limited format support, and potential bias towards large cloud providers.

 

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]]> <![CDATA[ Criteo's testing of Google's Privacy Sandbox raises concerns about publisher revenue ]]> <![CDATA[ Criteo's market testing of Google's Privacy Sandbox raises concerns about its effectiveness due to potential publisher revenue decline and a competitive advantage for Google. ]]> https://ppc.land/criteos-testing-of-googles-privacy-sandbox-raises-concerns-about-publisher-revenue/ 668ccca8f4fd3a0001887d3e <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 09 Jul 2024 07:47:58 +0200 <![CDATA[ Criteo's market testing of Google's Privacy Sandbox raises concerns about its effectiveness due to potential publisher revenue decline and a competitive advantage for Google.

 

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]]> <![CDATA[ Adform now supports Global Privacy Control Signals in Browsers ]]> <![CDATA[ Adform, an advertising technology company, now supports Global Privacy Control (GPC) signals, allowing users to opt out of data tracking and sharing across websites. ]]> https://ppc.land/adform-now-supports-global-privacy-control-signals-in-browsers/ 668c5873f4fd3a0001887c99 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 08 Jul 2024 23:29:03 +0200 <![CDATA[ Adform, an advertising technology company, now supports Global Privacy Control (GPC) signals, allowing users to opt out of data tracking and sharing across websites.

 

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]]> <![CDATA[ Report: Social media Invalid Traffic (IVT) on the rise ]]> <![CDATA[ A new report suggests social media platforms like Facebook and TikTok may be struggling with invalid traffic, potentially impacting advertisers. ]]> https://ppc.land/report-social-media-invalid-traffic-ivt-on-the-rise/ 668c50cef4fd3a0001887c0c <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 08 Jul 2024 22:57:08 +0200 <![CDATA[ A new report suggests social media platforms like Facebook and TikTok may be struggling with invalid traffic, potentially impacting advertisers.

 

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]]> <![CDATA[ This Echo Spot Just Got a Makeover ]]> <![CDATA[ Amazon launches a new Echo Spot with a customizable display and improved audio quality. ]]> https://ppc.land/this-echo-spot-just-got-a-makeover/ 668c4e12f4fd3a0001887b92 <![CDATA[ Audio News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 08 Jul 2024 22:47:08 +0200 <![CDATA[ Amazon launches a new Echo Spot with a customizable display and improved audio quality.

 

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]]> <![CDATA[ TikTok unveils new Privacy Controls and Ad Transparency features ]]> <![CDATA[ TikTok introduces enhanced privacy settings and ad controls, including restrictions on teen targeting and AI-generated content disclosure tools. ]]> https://ppc.land/tiktok-unveils-new-privacy-controls-and-ad-transparency-features/ 668ae6f8f09c230001b25fd6 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 07 Jul 2024 21:10:54 +0200 <![CDATA[ TikTok introduces enhanced privacy settings and ad controls, including restrictions on teen targeting and AI-generated content disclosure tools.

 

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]]> <![CDATA[ Amazon launches Sponsored Ads in South Africa ]]> <![CDATA[ Amazon introduces Sponsored Ads and Stores in South Africa, tapping into a growing market of online shoppers and offering new opportunities for sellers. ]]> https://ppc.land/amazon-launches-sponsored-ads-in-south-africa/ 668ae32ff09c230001b25f51 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 07 Jul 2024 20:55:01 +0200 <![CDATA[ Amazon introduces Sponsored Ads and Stores in South Africa, tapping into a growing market of online shoppers and offering new opportunities for sellers.

 

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]]> <![CDATA[ Google unveils new chrome extension to simplify enhanced conversions setup ]]> <![CDATA[ Google's new Chrome extension, EC Assist, helps advertisers troubleshoot and optimize their Enhanced Conversions setup for better Google Ads performance. ]]> https://ppc.land/google-unveils-new-chrome-extension-to-simplify-enhanced-conversions-setup/ 668a3638f09c230001b25ed0 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 07 Jul 2024 08:38:34 +0200 <![CDATA[ Google's new Chrome extension, EC Assist, helps advertisers troubleshoot and optimize their Enhanced Conversions setup for better Google Ads performance.

 

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]]> <![CDATA[ AudienceProject pioneers YouTube Cross-Media Measurement ]]> <![CDATA[ AudienceProject integrates with Google's Ads Data Hub, offering unprecedented YouTube campaign measurement across devices. ]]> https://ppc.land/audienceproject-pioneers-youtube-cross-media-measurement/ 66862843f09c230001b25dd7 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 04 Jul 2024 06:53:56 +0200 <![CDATA[ AudienceProject integrates with Google's Ads Data Hub, offering unprecedented YouTube campaign measurement across devices.

 

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]]> <![CDATA[ Azerion and Captify Partner to Boost Search Intelligence in France and Italy ]]> <![CDATA[ Digital advertising giants Azerion and Captify join forces to enhance cookieless audience targeting in European markets. ]]> https://ppc.land/azerion-and-captify-partner-to-boost-search-intelligence-in-france-and-italy/ 66862613f09c230001b25d43 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 04 Jul 2024 06:37:27 +0200 <![CDATA[ Digital advertising giants Azerion and Captify join forces to enhance cookieless audience targeting in European markets.

 

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]]> <![CDATA[ Google unveils Updates to DV360 for enhanced advertising ]]> <![CDATA[ Google announces significant changes to Display & Video 360, including new reporting features and privacy measures for select US states. ]]> https://ppc.land/google-unveils-updates-to-dv360-for-enhanced-advertising/ 66862468f09c230001b25ccd <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 04 Jul 2024 06:31:24 +0200 <![CDATA[ Google announces significant changes to Display & Video 360, including new reporting features and privacy measures for select US states.

 

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]]> <![CDATA[ Google Merchant Center unveils advanced data management tools ]]> <![CDATA[ Google Merchant Center's new data management tools let businesses automate error fixes, add richer product details, and manage product data more easily. ]]> https://ppc.land/google-merchant-center-unveils-advanced-data-management-tools/ 668622b7f09c230001b25c5c <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 04 Jul 2024 06:22:39 +0200 <![CDATA[ Google Merchant Center's new data management tools let businesses automate error fixes, add richer product details, and manage product data more easily.

 

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]]> <![CDATA[ Google Merchant Center Expands Conversion Data Tracking ]]> <![CDATA[ Google Merchant Center will soon track all website conversions, allowing for more comprehensive data but raising privacy concerns for some businesses. ]]> https://ppc.land/google-merchant-center-expands-conversion-data-tracking/ 6685ae6bf09c230001b25be4 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 03 Jul 2024 22:07:16 +0200 <![CDATA[ Google Merchant Center will soon track all website conversions, allowing for more comprehensive data but raising privacy concerns for some businesses.

 

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]]> <![CDATA[ Google Search Console experiencing latency issues with Search Performance Reports ]]> <![CDATA[ Google Search Console's Search Performance reports are experiencing latency issues, causing delays in data updates. ]]> https://ppc.land/google-search-console-experiencing-latency-issues-with-search-performance-reports/ 6685ab9cf09c230001b25b5e <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 03 Jul 2024 21:55:38 +0200 <![CDATA[ Google Search Console's Search Performance reports are experiencing latency issues, causing delays in data updates.

 

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]]> <![CDATA[ Fubo to stream NBCUniversal's extensive coverage of 2024 Paris Olympics ]]> <![CDATA[ Fubo subscribers gain access to NBCU's multi-platform coverage of the Paris Olympics, including live events and primetime shows. ]]> https://ppc.land/fubo-to-stream-nbcuniversals-extensive-coverage-of-2024-paris-olympics/ 6685a657f09c230001b25ad5 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 03 Jul 2024 21:40:50 +0200 <![CDATA[ Fubo subscribers gain access to NBCU's multi-platform coverage of the Paris Olympics, including live events and primetime shows.

 

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]]> <![CDATA[ New Study Reveals Declining Organic Clicks from Google Search Results ]]> <![CDATA[ SparkToro's 2024 study shows a significant decrease in organic clicks from Google searches, impacting web traffic patterns. ]]> https://ppc.land/new-study-reveals-declining-organic-clicks-from-google-search-results/ 6685a203f09c230001b25a46 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 03 Jul 2024 21:20:53 +0200 <![CDATA[ SparkToro's 2024 study shows a significant decrease in organic clicks from Google searches, impacting web traffic patterns.

 

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]]> <![CDATA[ DoubleVerify unveils trends in Made for Advertising sites content patterns ]]> <![CDATA[ New research reveals MFA sites focus on evergreen content, avoiding time-sensitive topics like news and sports. ]]> https://ppc.land/doubleverify-unveils-trends-in-made-for-advertising-sites-content-patterns/ 66859ecef09c230001b259c8 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 03 Jul 2024 21:04:47 +0200 <![CDATA[ New research reveals MFA sites focus on evergreen content, avoiding time-sensitive topics like news and sports.

 

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]]> <![CDATA[ Acast expands into Japanese podcast market through Otonal partnership ]]> <![CDATA[ Acast enters Japanese market through partnership with Otonal, opening up global podcast advertising opportunities for local brands. ]]> https://ppc.land/acast-expands-into-japanese-podcast-market-through-otonal-partnership/ 668598e0f09c230001b25939 <![CDATA[ Audio News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 03 Jul 2024 20:47:17 +0200 <![CDATA[ Acast enters Japanese market through partnership with Otonal, opening up global podcast advertising opportunities for local brands.

 

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]]> <![CDATA[ Cloudflare reveals extensive AI bot activity across the internet ]]> <![CDATA[ New data shows widespread AI crawler presence, with Bytespider leading in requests and website access among major AI bots. ]]> https://ppc.land/cloudflare-reveals-extensive-ai-bot-activity-across-the-internet/ 668594cff09c230001b258bb <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 03 Jul 2024 20:20:55 +0200 <![CDATA[ New data shows widespread AI crawler presence, with Bytespider leading in requests and website access among major AI bots.

 

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]]> <![CDATA[ Similarweb acquires 42matters, hoosting app intelligence capabilities ]]> <![CDATA[ Similarweb yesterday announced the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland. ]]> https://ppc.land/similarweb-acquires-42matters-hoosting-app-intelligence-capabilities/ 668312604eb4250001c32d30 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 02 Jul 2024 21:58:31 +0200 <![CDATA[ Similarweb yesterday announced the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland.

 

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]]> <![CDATA[ Google strengthens political ad transparency with synthetic content disclosure ]]> <![CDATA[ Starting July 2024, Google requires political ads to disclose the use of synthetic content to enhance viewer awareness. ]]> https://ppc.land/google-strengthens-political-ad-transparency-with-synthetic-content-disclosure/ 668310a04eb4250001c32cc3 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 01 Jul 2024 22:30:26 +0200 <![CDATA[ Starting July 2024, Google requires political ads to disclose the use of synthetic content to enhance viewer awareness.

 

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]]> <![CDATA[ Google Ads expands Lottery Courier advertising in the US (Except California) ]]> <![CDATA[ Google Ads will allow licensed lottery courier services in 40 US states (except California) to advertise their services starting July 15, 2024. ]]> https://ppc.land/google-ads-expands-lottery-courier-advertising-in-the-us-except-california/ 66830dc44eb4250001c32c54 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 01 Jul 2024 22:18:57 +0200 <![CDATA[ Google Ads will allow licensed lottery courier services in 40 US states (except California) to advertise their services starting July 15, 2024.

 

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]]> <![CDATA[ Grindr fined 65 million kroner for sharing sensitive user data ]]> <![CDATA[ A Norwegian court upheld a $7 million fine against Grindr for illegally sharing users' sensitive data with advertisers. ]]> https://ppc.land/grindr-fined-65-million-kroner-for-sharing-sensitive-user-data/ 66830b014eb4250001c32bc4 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 01 Jul 2024 22:07:34 +0200 <![CDATA[ A Norwegian court upheld a $7 million fine against Grindr for illegally sharing users' sensitive data with advertisers.

 

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]]> <![CDATA[ Zeta launches AI-powered economic index to track US consumer trends ]]> <![CDATA[ Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability. ]]> https://ppc.land/zeta-launches-ai-powered-economic-index-to-track-us-consumer-trends/ 668309b94eb4250001c32b4e <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 01 Jul 2024 21:59:29 +0200 <![CDATA[ Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability.

 

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]]> <![CDATA[ Microsoft Advertising launches Property Center and expands lodging campaigns globally ]]> <![CDATA[ Microsoft Advertising launched Property Center, a central hub for managing Lodging Campaigns, which simplifies hotel and vacation rental property advertising. ]]> https://ppc.land/microsoft-advertising-launches-c-and-expands-lodging-campaigns-globally/ 668300424eb4250001c32ad7 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 01 Jul 2024 21:49:21 +0200 <![CDATA[ Microsoft Advertising launched Property Center, a central hub for managing Lodging Campaigns, which simplifies hotel and vacation rental property advertising.

 

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]]> <![CDATA[ What is Performance+ and How Does it Work? ]]> <![CDATA[ Performance+ is a new predictive campaign type in Amazon DSP combining exclusive Amazon signals, advertiser signals, machine learning, and automation to maximize performance for the advertiser. ]]> https://ppc.land/what-is-performance-and-how-does-it-work/ 6681c7de4eb4250001c32a21 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 23:13:51 +0200 <![CDATA[ Performance+ is a new predictive campaign type in Amazon DSP combining exclusive Amazon signals, advertiser signals, machine learning, and automation to maximize performance for the advertiser.

 

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]]> <![CDATA[ GA4 unveils AI-Powered Insights ]]> <![CDATA[ Google Analytics 4 Unveils AI-Powered Insights, Simplifying Data Interpretation. ]]> https://ppc.land/ga4-unveils-ai-powered-insights/ 6681b6c24eb4250001c329a9 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 21:54:21 +0200 <![CDATA[ Google Analytics 4 Unveils AI-Powered Insights, Simplifying Data Interpretation.

 

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]]> <![CDATA[ Google Merchant Center Next expands Product Studio to UK, India, and Japan ]]> <![CDATA[ Google Merchant Center Next expands its free AI image generation tool Product Studio to the UK, India, Japan and adds new features like scene themes and direct image uploads. ]]> https://ppc.land/google-merchant-center-next-expands-product-studio-to-uk-india-and-japan-2/ 6681b2934eb4250001c3292c <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 21:35:20 +0200 <![CDATA[ Google Merchant Center Next expands its free AI image generation tool Product Studio to the UK, India, Japan and adds new features like scene themes and direct image uploads.

 

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]]> <![CDATA[ Google Analytics unveils Tag Diagnostics Tool to enhance data accuracy ]]> <![CDATA[ New Tag Diagnostics feature helps websites identify and resolve tag issues for improved analytics data collection. ]]> https://ppc.land/google-analytics-unveils-tag-diagnostics-tool-to-enhance-data-accuracy/ 6681ae484eb4250001c3289f <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 21:28:04 +0200 <![CDATA[ New Tag Diagnostics feature helps websites identify and resolve tag issues for improved analytics data collection.

 

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]]> <![CDATA[ Pixalate unveils May 2024 Global Mobile Publisher Trust Index Rankings ]]> <![CDATA[ WeatherBug and TextNow lead North American apps in programmatic ad quality across Apple and Google stores. ]]> https://ppc.land/pixalate-unveils-may-2024-global-mobile-publisher-trust-index-rankings/ 6681ac324eb4250001c32822 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 21:10:25 +0200 <![CDATA[ WeatherBug and TextNow lead North American apps in programmatic ad quality across Apple and Google stores.

 

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]]> <![CDATA[ FuboTV expands reach on Comcast platforms ]]> <![CDATA[ FuboTV now offers more Live TV Streaming Options for Xfinity Internet Customers. ]]> https://ppc.land/fubotv-expands-reach-on-comcast-platforms/ 6681a9474eb4250001c3278c <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 20:58:21 +0200 <![CDATA[ FuboTV now offers more Live TV Streaming Options for Xfinity Internet Customers.

 

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]]> <![CDATA[ Google completes June 2024 Spam Update ]]> <![CDATA[ Google completed a spam update in June 2024 to improve search result quality by targeting websites that violate its webmaster guidelines. ]]> https://ppc.land/google-completes-june-2024-spam-update/ 6681a72e4eb4250001c32709 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 20:47:53 +0200 <![CDATA[ Google completed a spam update in June 2024 to improve search result quality by targeting websites that violate its webmaster guidelines.

 

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]]> <![CDATA[ Delving into Search Quality with Elizabeth Tucker ]]> <![CDATA[ Elizabeth's career path at Google, her transition from data scientist to product manager, and the intriguing world of Search Quality. ]]> https://ppc.land/delving-into-search-quality-with-elizabeth-tucker/ 6681a4934eb4250001c32680 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 20:38:45 +0200 <![CDATA[ Elizabeth's career path at Google, her transition from data scientist to product manager, and the intriguing world of Search Quality.

 

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]]> <![CDATA[ IAB Tech Lab releases final analysis of Privacy Sandbox fit gaps ]]> <![CDATA[ The IAB Tech Lab released a final analysis of Privacy Sandbox, expressing concerns that it may hinder effective advertising for publishers and brands. ]]> https://ppc.land/iab-tech-lab-releases-final-analysis-of-privacy-sandbox-fit-gaps/ 6681a0ec4eb4250001c325df <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 20:22:05 +0200 <![CDATA[ The IAB Tech Lab released a final analysis of Privacy Sandbox, expressing concerns that it may hinder effective advertising for publishers and brands.

 

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]]> <![CDATA[ Sprinklr expands partnership with Snapchat to empower brands on public profiles ]]> <![CDATA[ Social media management platform Sprinklr partners with Snapchat to offer unified management of organic and paid content for brands on Snapchat Public Profiles. ]]> https://ppc.land/sprinklr-expands-partnership-with-snapchat-to-empower-brands-on-public-profiles-2/ 66819ee74eb4250001c3255d <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 20:11:52 +0200 <![CDATA[ Social media management platform Sprinklr partners with Snapchat to offer unified management of organic and paid content for brands on Snapchat Public Profiles.

 

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]]> <![CDATA[ Finance apps see explosive growth with 119% revenue increase year-over-year ]]> <![CDATA[ A new report by Adjust reveals a surge in revenue, user engagement, and market expansion within the finance app industry, with a 119% year-over-year increase in revenue in Q1 2024. ]]> https://ppc.land/finance-apps-see-explosive-growth-with-119-revenue-increase-year-over-year/ 66819c744eb4250001c324e6 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 19:59:53 +0200 <![CDATA[ A new report by Adjust reveals a surge in revenue, user engagement, and market expansion within the finance app industry, with a 119% year-over-year increase in revenue in Q1 2024.

 

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]]> <![CDATA[ Avast banned from selling user browsing data for advertising purposes ]]> <![CDATA[ The FTC banned Avast from selling user browsing data for advertising after the company was caught deceiving users about its data collection practices. ]]> https://ppc.land/avast-banned-from-selling-user-browsing-data-for-advertising-purposes/ 66819acb4eb4250001c32461 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 30 Jun 2024 19:54:19 +0200 <![CDATA[ The FTC banned Avast from selling user browsing data for advertising after the company was caught deceiving users about its data collection practices.

 

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]]> <![CDATA[ Cloudflare introduces a feature to block AI Scrapers and Crawlers ]]> <![CDATA[ Publishers can now block artificial intelligence (AI) bots, crawlers, and scrapers from scraping the website content and training large language models (LLM) to recreate it without permission. ]]> https://ppc.land/cloudflare-introduces-a-feature-to-block-ai-scrapers-and-crawlers/ 667fae574eb4250001c323be <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 29 Jun 2024 09:00:53 +0200 <![CDATA[ Publishers can now block artificial intelligence (AI) bots, crawlers, and scrapers from scraping the website content and training large language models (LLM) to recreate it without permission.

 

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]]> <![CDATA[ Google Translate adds support for 110 new languages ]]> <![CDATA[ Google Translate expanded its reach to millions by adding support for 110 new languages, including major world languages, minority languages, and revitalized languages. ]]> https://ppc.land/google-translate-adds-support-for-110-new-languages/ 667dd5c34eb4250001c3232b <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 27 Jun 2024 23:17:13 +0200 <![CDATA[ Google Translate expanded its reach to millions by adding support for 110 new languages, including major world languages, minority languages, and revitalized languages.

 

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]]> <![CDATA[ Nielsen brings deduplicated YouTube CTV measurement to the UK ]]> <![CDATA[ Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices. ]]> https://ppc.land/nielsen-brings-deduplicated-youtube-ctv-measurement-to-the-uk/ 667dcd8c4eb4250001c322b8 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 27 Jun 2024 22:48:12 +0200 <![CDATA[ Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices.

 

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]]> <![CDATA[ TuneIn expands in-vehicle entertainment options with Great Wall Motors partnership ]]> <![CDATA[ TuneIn partnered with Great Wall Motors to integrate its library of radio stations, podcasts, and audiobooks into select car models in Europe and Australia. ]]> https://ppc.land/tunein-expands-in-vehicle-entertainment-options-with-great-wall-motors-partnership/ 667dc79a4eb4250001c32237 <![CDATA[ Audio News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 27 Jun 2024 22:26:02 +0200 <![CDATA[ TuneIn partnered with Great Wall Motors to integrate its library of radio stations, podcasts, and audiobooks into select car models in Europe and Australia.

 

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]]> <![CDATA[ IAS expands measurement solutions for Microsoft Advertising Network ]]> <![CDATA[ Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers. ]]> https://ppc.land/ias-expands-measurement-solutions-for-microsoft-advertising-network/ 667dc51f4eb4250001c321b2 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 27 Jun 2024 22:07:59 +0200 <![CDATA[ Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers.

 

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]]> <![CDATA[ Pinterest unveils a new feature to Share Boards as engaging videos on social media ]]> <![CDATA[ Pinterest launched a new feature allowing users to share their curated boards as engaging videos on social media platforms like Instagram and TikTok. ]]> https://ppc.land/pinterest-unveils-a-new-feature-to-share-boards-as-engaging-videos-on-social-media/ 667cf8d24eb4250001c3212f <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 27 Jun 2024 07:33:42 +0200 <![CDATA[ Pinterest launched a new feature allowing users to share their curated boards as engaging videos on social media platforms like Instagram and TikTok.

 

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]]> <![CDATA[ Yelp improves accessibility features to empower users with disabilities ]]> <![CDATA[ Yelp rolled out new accessibility features including searchable business attributes, AI-powered image descriptions, and a resource hub to empower users with disabilities and improve their experience on the platform. ]]> https://ppc.land/yelp-improves-accessibility-features-to-empower-users-with-disabilities/ 667cf5c74eb4250001c320b1 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 27 Jun 2024 07:22:18 +0200 <![CDATA[ Yelp rolled out new accessibility features including searchable business attributes, AI-powered image descriptions, and a resource hub to empower users with disabilities and improve their experience on the platform.

 

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]]> <![CDATA[ Google Ads updates Search Query Matching and Brand Controls ]]> <![CDATA[ Google Ads updated search query matching and brand controls to improve campaign performance by giving advertisers more control over misspelling handling and brand exclusions. ]]> https://ppc.land/google-ads-updates-search-query-matching-and-brand-controls/ 667cf3b44eb4250001c3203b <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 27 Jun 2024 07:14:51 +0200 <![CDATA[ Google Ads updated search query matching and brand controls to improve campaign performance by giving advertisers more control over misspelling handling and brand exclusions.

 

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]]> <![CDATA[ Prime Day 2024: Get ready for deals on July 16th and 17th ]]> <![CDATA[ Amazon's Prime Day is a major shopping event with exclusive deals for Prime members, early access, student discounts, and benefits for advertisers and retailers on the platform. ]]> https://ppc.land/prime-day-2024-get-ready-for-deals-on-july-16th-and-17th-2/ 667c77ab4eb4250001c31fb4 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 27 Jun 2024 06:51:21 +0200 <![CDATA[ Amazon's Prime Day is a major shopping event with exclusive deals for Prime members, early access, student discounts, and benefits for advertisers and retailers on the platform.

 

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]]> <![CDATA[ Google updates Ad Policy for Public Health campaigns in France ]]> <![CDATA[ Google to allow certified French public health organizations to use prescription drug terms in Ads promoting safe use. ]]> https://ppc.land/google-updates-ad-policy-for-public-health-campaigns-in-france/ 667baf484eb4250001c31f2d <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 26 Jun 2024 08:07:42 +0200 <![CDATA[ Google to allow certified French public health organizations to use prescription drug terms in Ads promoting safe use.

 

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]]> <![CDATA[ Google expands AI Tools for Students and Teachers ]]> <![CDATA[ Google Workspace for Education gets a major AI upgrade with features like a safer Gemini for students, personalized learning with LearnLM, and enhanced Chromebook Plus devices. ]]> https://ppc.land/google-expands-ai-tools-for-students-and-teachers/ 667bac334eb4250001c31e9d <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 26 Jun 2024 07:56:47 +0200 <![CDATA[ Google Workspace for Education gets a major AI upgrade with features like a safer Gemini for students, personalized learning with LearnLM, and enhanced Chromebook Plus devices.

 

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]]> <![CDATA[ Apple updates iOS and iPadOS to comply with EU Digital Markets Act ]]> <![CDATA[ Apple updated iOS and iPadOS to comply with the EU's Digital Markets Act, allowing alternative app stores, payments, and browsers in the EU. ]]> https://ppc.land/apple-updates-ios-and-ipados-to-comply-with-eu-digital-markets-act/ 667ba8694eb4250001c31e06 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 26 Jun 2024 07:43:26 +0200 <![CDATA[ Apple updated iOS and iPadOS to comply with the EU's Digital Markets Act, allowing alternative app stores, payments, and browsers in the EU.

 

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]]> <![CDATA[ Meta AI Arrives in India ]]> <![CDATA[ Meta AI promises to be a versatile companion for Indian users. The announcement highlights a range of functionalities designed to streamline tasks, spark creativity, and enhance information discovery, all within the familiar interfaces of Meta's core apps. ]]> https://ppc.land/meta-ai-arrives-in-india/ 667b1b444eb4250001c31d70 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 25 Jun 2024 21:47:49 +0200 <![CDATA[ Meta AI promises to be a versatile companion for Indian users. The announcement highlights a range of functionalities designed to streamline tasks, spark creativity, and enhance information discovery, all within the familiar interfaces of Meta's core apps.

 

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]]> <![CDATA[ India makes strides in combating Ad Fraud: DV reports 36% reduction ]]> <![CDATA[ The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America. ]]> https://ppc.land/india-makes-strides-in-combating-ad-fraud-dv-reports-36-reduction/ 667b19564eb4250001c31d00 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 25 Jun 2024 21:28:57 +0200 <![CDATA[ The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America.

 

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]]> <![CDATA[ Google Ads introduces Cross-Media Reach measurement ]]> <![CDATA[ Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions). ]]> https://ppc.land/google-ads-introduces-cross-media-reach-measurement/ 667a52e54eb4250001c31c60 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 25 Jun 2024 07:21:50 +0200 <![CDATA[ Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).

 

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]]> <![CDATA[ New AdSense for Search consent requirements for Switzerland ]]> <![CDATA[ New requirements for publishers using Google AdSense for Search to comply with user consent regulations in Switzerland. ]]> https://ppc.land/new-adsense-for-search-consent-requirements-for-switzerland/ 6679c20e4eb4250001c31be3 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 24 Jun 2024 21:05:45 +0200 <![CDATA[ New requirements for publishers using Google AdSense for Search to comply with user consent regulations in Switzerland.

 

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]]> <![CDATA[ Google clarifies when to fix 404 errors ]]> <![CDATA[ Focus on User Experience, Not All Errors Require Fixing. ]]> https://ppc.land/google-clarifies-when-to-fix-404-errors/ 6679b32b4eb4250001c31b30 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 24 Jun 2024 20:00:28 +0200 <![CDATA[ Focus on User Experience, Not All Errors Require Fixing.

 

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]]> <![CDATA[ Catena Media navigates Google changes, forecasts revenue decline ]]> <![CDATA[ Organic Search Policy Update Impacts Affiliate Marketing Partnerships. ]]> https://ppc.land/catena-media-navigates-google-changes-forecasts-revenue-decline/ 6679b0084eb4250001c31ab8 <![CDATA[ ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 24 Jun 2024 19:50:23 +0200 <![CDATA[ Organic Search Policy Update Impacts Affiliate Marketing Partnerships.

 

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]]> <![CDATA[ Disney+ gears up for Ads in Latin America ]]> <![CDATA[ Disney's Audience Graph, Clean Room Tech, and BridgeID Debut in First Region Outside US. ]]> https://ppc.land/disney-gears-up-for-ads-in-latin-america/ 6679ac6d4eb4250001c31a38 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 24 Jun 2024 19:37:49 +0200 <![CDATA[ Disney's Audience Graph, Clean Room Tech, and BridgeID Debut in First Region Outside US.

 

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]]> <![CDATA[ Signal IQ: Amazon's response for cookieless future ]]> <![CDATA[ As cookies disappear, Amazon Ads offers solutions for a privacy-focused future. Ad Relevance targets ads using browsing behavior & AI, while Signal IQ helps publishers measure ad identifier performance. ]]> https://ppc.land/amazons-signal-iq-a-new-hope-for-ad-targeting-in-a-cookieless-future/ 667867c82b80660001f25f83 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 23 Jun 2024 20:41:15 +0200 <![CDATA[ As cookies disappear, Amazon Ads offers solutions for a privacy-focused future. Ad Relevance targets ads using browsing behavior & AI, while Signal IQ helps publishers measure ad identifier performance.

 

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]]> <![CDATA[ Google Search to launch Public Review Profiles ]]> <![CDATA[ Google will launch public Search Review Profiles for all users next Monday. ]]> https://ppc.land/google-search-unveils-public-review-profiles-for-users/ 66770e8e2b80660001f25ef8 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 22 Jun 2024 19:56:25 +0200 <![CDATA[ Google will launch public Search Review Profiles for all users next Monday.

 

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]]> <![CDATA[ IVT: LinkedIn Ads integrates HUMAN ]]> <![CDATA[ HUMAN has identified less than 1% of impressions on LinkedIn and its publisher network (including CTV) as invalid traffic. ]]> https://ppc.land/linkedin-ads-integrates/ 667676ba2b80660001f25e6d <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 22 Jun 2024 09:11:13 +0200 <![CDATA[ HUMAN has identified less than 1% of impressions on LinkedIn and its publisher network (including CTV) as invalid traffic.

 

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]]> <![CDATA[ Dispute erupts between TTD and Yahoo over video ad inventory ]]> <![CDATA[ Dispute erupts between The Trade Desk & Yahoo over video ad labeling. The Trade Desk restricts Yahoo video ads for some advertisers citing IAB guidelines. Negotiations ongoing. ]]> https://ppc.land/dispute-erupts-between-ttd-and-yahoo-over-video-ad-inventory/ 6675cee22b80660001f25dab <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 21 Jun 2024 21:38:10 +0200 <![CDATA[ Dispute erupts between The Trade Desk & Yahoo over video ad labeling. The Trade Desk restricts Yahoo video ads for some advertisers citing IAB guidelines. Negotiations ongoing.

 

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]]> <![CDATA[ Spotify introduces new Basic Tier ]]> <![CDATA[ The new Spotify Basic tier is priced at $10.99 per month in the United States, a slight discount compared to the standard Premium plan, which currently costs $11.99 per month following a recent price increase. ]]> https://ppc.land/spotify-introduces-new-basic-tier/ 6675aabd2b80660001f25d28 <![CDATA[ Audio News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 21 Jun 2024 18:37:27 +0200 <![CDATA[ The new Spotify Basic tier is priced at $10.99 per month in the United States, a slight discount compared to the standard Premium plan, which currently costs $11.99 per month following a recent price increase.

 

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]]> <![CDATA[ Google updates Hreflang documentation ]]> <![CDATA[ Clarifying How to Specify Alternate Page Versions. The update seems to be a response to a common confusion among website owners. ]]> https://ppc.land/google-updates-hreflang-documentation/ 66751d272b80660001f25c67 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 21 Jun 2024 08:32:19 +0200 <![CDATA[ Clarifying How to Specify Alternate Page Versions. The update seems to be a response to a common confusion among website owners.

 

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]]> <![CDATA[ YouTube tests Notes feature to add video context ]]> <![CDATA[ Pilot Program Allows Viewers to Provide Contextual Information ]]> https://ppc.land/youtube-tests-notes-feature-to-add-video-context/ 667519702b80660001f25bd8 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 21 Jun 2024 08:15:39 +0200 <![CDATA[ Pilot Program Allows Viewers to Provide Contextual Information

 

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]]> <![CDATA[ GA4: sending reports with schedule email and recipient lists ]]> <![CDATA[ Updated Functionality for Distributing Reports to Teams ]]> https://ppc.land/ga4-sending-reports-with-schedule-email-and-recipient-lists/ 667516622b80660001f25b6b <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 21 Jun 2024 08:00:16 +0200 <![CDATA[ Updated Functionality for Distributing Reports to Teams

 

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]]> <![CDATA[ Sports podcast listeners show strong loyalty to athletes, new study reveals ]]> <![CDATA[ Edison research report highlights growing podcast consumption among younger demographics. ]]> https://ppc.land/sports-podcast-listeners-show-strong-loyalty-to-athletes-new-study-reveals/ 6674b7cd2b80660001f25abc <![CDATA[ Audio News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 21 Jun 2024 01:17:26 +0200 <![CDATA[ Edison research report highlights growing podcast consumption among younger demographics.

 

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]]> <![CDATA[ YouTube for iOS to ask users for permission to track activity for personalized ads ]]> <![CDATA[ Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021. ]]> https://ppc.land/youtube-for-ios-to-ask-users-for-permission-to-track-activity-for-personalized-ads/ 6674b5f52b80660001f25a40 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 21 Jun 2024 01:10:46 +0200 <![CDATA[ Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.

 

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]]> <![CDATA[ Cloudflare Stream introduces automatic captions powered by AI ]]> <![CDATA[ Effortless caption generation for on-demand videos and live stream recordings. ]]> https://ppc.land/cloudflare-stream-introduces-automatic-captions-powered-by-ai/ 66749f1b2b80660001f259c8 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 23:34:57 +0200 <![CDATA[ Effortless caption generation for on-demand videos and live stream recordings.

 

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]]> <![CDATA[ New entrants shake up podcast charts ]]> <![CDATA[ iHeart audience network debuts, popular shows remain strong. ]]> https://ppc.land/new-entrants-shake-up-podcast-charts/ 66749bac2b80660001f25938 <![CDATA[ Audio News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 23:18:48 +0200 <![CDATA[ iHeart audience network debuts, popular shows remain strong.

 

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]]> <![CDATA[ Consumers demand high quality, engaging creative across marketing funnel ]]> <![CDATA[ New study unveils generational preferences for digital advertising. ]]> https://ppc.land/consumers-demand-high-quality-engaging-creative-across-marketing-funnel/ 66749a382b80660001f258c4 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 23:13:08 +0200 <![CDATA[ New study unveils generational preferences for digital advertising.

 

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]]> <![CDATA[ Google rolls out new Spam Update ]]> <![CDATA[ Google today rolled out its latest spam update. This update aims to further improve search quality by identifying and penalizing websites that violate Google's spam policies. ]]> https://ppc.land/google-rolls-out-new-spam-update/ 6674933a2b80660001f25807 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 22:45:20 +0200 <![CDATA[ Google today rolled out its latest spam update. This update aims to further improve search quality by identifying and penalizing websites that violate Google's spam policies.

 

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]]> <![CDATA[ Reddit tests new ad placement between comments ]]> <![CDATA[ Reddit this week announced it is testing a new and potentially more disruptive ad placement. These ads would appear directly between individual comments within a conversation. ]]> https://ppc.land/reddit-tests-new-ad-placement-between-comments/ 667419e82b80660001f2578b <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 14:03:44 +0200 <![CDATA[ Reddit this week announced it is testing a new and potentially more disruptive ad placement. These ads would appear directly between individual comments within a conversation.

 

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]]> <![CDATA[ Reddit unveils revamped Conversation Ads at Cannes Lions 2024 ]]> <![CDATA[ The centerpiece of this update is the revamped Conversation Ads format, designed to integrate seamlessly within ongoing discussions on the platform. ]]> https://ppc.land/reddit-unveils-revamped-conversation-ads-at-cannes-lions-2024/ 667418832b80660001f25717 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 13:57:51 +0200 <![CDATA[ The centerpiece of this update is the revamped Conversation Ads format, designed to integrate seamlessly within ongoing discussions on the platform.

 

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]]> <![CDATA[ Shailin Dhar examines Ad Fraud Research ]]> <![CDATA[ He explores the mechanics, economics, and processes behind opaque practices within the media, technology, and telecommunications sectors. ]]> https://ppc.land/shailin-dhar-examines-ad-fraud-research/ 6674147e2b80660001f25681 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 13:50:28 +0200 <![CDATA[ He explores the mechanics, economics, and processes behind opaque practices within the media, technology, and telecommunications sectors.

 

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]]> <![CDATA[ MFA Sites: Understanding the problem and protecting your ad spend ]]> <![CDATA[ These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics. ]]> https://ppc.land/mfa-sites-understanding-the-problem-and-protecting-your-ad-spend/ 6674103e2b80660001f255fb <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 13:25:56 +0200 <![CDATA[ These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics.

 

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]]> <![CDATA[ Titan OS launches Titan Ads: A new marketplace for CTV Advertising ]]> <![CDATA[ European tech company creates platform combining smart TV inventory with retail data targeting. ]]> https://ppc.land/titan-os-launches-titan-ads-a-new-marketplace-for-ctv-advertising/ 66740d7d2b80660001f25575 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 13:12:17 +0200 <![CDATA[ European tech company creates platform combining smart TV inventory with retail data targeting.

 

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]]> <![CDATA[ Amazon invests 10 billion euros in Germany ]]> <![CDATA[ Amazon yesterday announced a significant investment of 10 billion euros in Germany to further expand its logistics network and cloud infrastructure in the country. ]]> https://ppc.land/amazon-invests-10-billion-euros-in-germany/ 6673ca8e2b80660001f254f4 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 08:31:59 +0200 <![CDATA[ Amazon yesterday announced a significant investment of 10 billion euros in Germany to further expand its logistics network and cloud infrastructure in the country.

 

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]]> <![CDATA[ FOX and The Trade Desk announce deeper collaboration in Addressable Advertising ]]> <![CDATA[ Fox Corporation (FOX) and The Trade Desk (TTD) yesterday announced an expanded partnership focused on advancing addressable advertising solutions. ]]> https://ppc.land/fox-and-the-trade-desk-announce-deeper-collaboration-in-addressable-advertising/ 6673c6802b80660001f25464 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 08:12:03 +0200 <![CDATA[ Fox Corporation (FOX) and The Trade Desk (TTD) yesterday announced an expanded partnership focused on advancing addressable advertising solutions.

 

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]]> <![CDATA[ Mozilla acquires Anonym to revolutionize privacy-preserving advertising ]]> <![CDATA[ Mozilla this week announced the acquisition of Anonym, a company pioneering privacy-preserving advertising technologies. ]]> https://ppc.land/mozilla-acquires-anonym-to-revolutionize-privacy-preserving-advertising/ 6673bf452b80660001f253d8 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 07:38:55 +0200 <![CDATA[ Mozilla this week announced the acquisition of Anonym, a company pioneering privacy-preserving advertising technologies.

 

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]]> <![CDATA[ Google Search simplifies Return Policy management for online businesses ]]> <![CDATA[ This update allows businesses to define a single, organization-level return policy within their structured data markup, eliminating the need to specify a separate policy for each individual product. ]]> https://ppc.land/google-search-simplifies-return-policy-management-for-online-businesses/ 6673bbb92b80660001f25353 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 07:26:25 +0200 <![CDATA[ This update allows businesses to define a single, organization-level return policy within their structured data markup, eliminating the need to specify a separate policy for each individual product.

 

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]]> <![CDATA[ Search Central Live returns to Bangkok after five-year hiatus ]]> <![CDATA[ Google today announced the return of its flagship Search Central Live event to Bangkok, Thailand. This marks the first Search Central Live in Thailand in five years, with the last event being held in 2019. ]]> https://ppc.land/search-central-live-returns-to-bangkok-after-five-year-hiatus/ 6673b98e2b80660001f252c5 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 20 Jun 2024 07:13:21 +0200 <![CDATA[ Google today announced the return of its flagship Search Central Live event to Bangkok, Thailand. This marks the first Search Central Live in Thailand in five years, with the last event being held in 2019.

 

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]]> <![CDATA[ TikTok unveils AI-powered Suite to supercharge content creation ]]> <![CDATA[ TikTok yesterday launched TikTok Symphony, a comprehensive suite of generative AI tools aimed at simplifying and enhancing the content creation process on its platform. ]]> https://ppc.land/tiktok-unveils-ai-powered-suite-to-supercharge-content-creation/ 66732e142b80660001f25218 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 21:25:45 +0200 <![CDATA[ TikTok yesterday launched TikTok Symphony, a comprehensive suite of generative AI tools aimed at simplifying and enhancing the content creation process on its platform.

 

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]]> <![CDATA[ Butterflies: A social network where AI and Humans interact ]]> <![CDATA[ A former Snap engineer, Vu Tran, has launched Butterflies, a unique social networking platform that blends human and artificial intelligence (AI) interaction. ]]> https://ppc.land/butterflies-a-social-network-where-ai-and-humans-interact/ 667321ba2b80660001f25181 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 20:27:16 +0200 <![CDATA[ A former Snap engineer, Vu Tran, has launched Butterflies, a unique social networking platform that blends human and artificial intelligence (AI) interaction.

 

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]]> <![CDATA[ IAS partners with Snap for AI-Powered Brand Safety measurement ]]> <![CDATA[ This collaboration brings AI-driven brand safety and suitability measurement to Snap's advertising platform. ]]> https://ppc.land/ias-partners-with-snap-for-ai-powered-brand-safety-measurement/ 667300c22b80660001f2510c <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 18:03:20 +0200 <![CDATA[ This collaboration brings AI-driven brand safety and suitability measurement to Snap's advertising platform.

 

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]]> <![CDATA[ Celtra Report: Gamified ads and personalized video drive engagement ]]> <![CDATA[ The report provides advertisers with valuable insights on ad products and creative formats that can maximize audience engagement. ]]> https://ppc.land/celtra-report-gamified-ads-and-personalized-video-drive-engagement/ 6672ffba2b80660001f2509c <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 18:00:06 +0200 <![CDATA[ The report provides advertisers with valuable insights on ad products and creative formats that can maximize audience engagement.

 

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]]> <![CDATA[ Teads launches Carbon Reduction program to help advertisers minimize campaign emissions ]]> <![CDATA[ As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions. ]]> https://ppc.land/teads-launches-carbon-reduction-program-to-help-advertisers-minimize-campaign-emissions/ 6672fc192b80660001f24ffc <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 17:47:16 +0200 <![CDATA[ As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.

 

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]]> <![CDATA[ Magnite's SpringServe powers video ads for YTV's on-demand services in Japan ]]> <![CDATA[ Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer. ]]> https://ppc.land/magnites-springserve-powers-video-ads-for-ytvs-on-demand-services-in-japan/ 6672fa472b80660001f24f72 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 17:38:05 +0200 <![CDATA[ Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.

 

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]]> <![CDATA[ Streaming takes center stage in Nielsen's May 2024 Gauge™ report ]]> <![CDATA[ Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report. ]]> https://ppc.land/streaming-takes-center-stage-in-nielsens-may-2024-gauge-report/ 6672f7692b80660001f24f06 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 17:23:27 +0200 <![CDATA[ Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report.

 

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]]> <![CDATA[ Nielsen revamps The Gauge Mexico to offer more precise streaming measurement ]]> <![CDATA[ Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico. ]]> https://ppc.land/nielsen-revamps-the-gauge-mexico-to-offer-more-precise-streaming-measurement/ 6672f4c22b80660001f24e98 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 17:15:32 +0200 <![CDATA[ Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.

 

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]]> <![CDATA[ Microsoft Clarity and HubSpot now integrated ]]> <![CDATA[ Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform. ]]> https://ppc.land/microsoft-clarity-and-hubspot-now-integrated/ 66726d442b80660001f24e06 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 07:35:08 +0200 <![CDATA[ Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.

 

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]]> <![CDATA[ GA4 Update: View remarketing audience sizes directly in GA ]]> <![CDATA[ Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4 ]]> https://ppc.land/ga4-update-view-remarketing-audience-sizes-directly-in-ga/ 66726a982b80660001f24d86 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 07:27:52 +0200 <![CDATA[ Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4

 

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]]> <![CDATA[ Oracle to shut down advertising products and services by September 2024 ]]> <![CDATA[ Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services. ]]> https://ppc.land/oracle-announces-end-of-life-for-advertising-products-and-services/ 6672614b2b80660001f24ca0 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 07:01:44 +0200 <![CDATA[ Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.

 

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]]> <![CDATA[ Snap introduces new AR Features powered by GenAI ]]> <![CDATA[ These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences. ]]> https://ppc.land/snap-introduces-new-ar-features-powered-by-genai/ 667202642b80660001f24c17 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 19 Jun 2024 00:01:57 +0200 <![CDATA[ These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences.

 

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]]> <![CDATA[ YouTube announces updates for Creators: Editing long videos, moderating comments, and more ]]> <![CDATA[ These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery. ]]> https://ppc.land/youtube-announces-updates-for-creators-editing-long-videos-moderating-comments-and-more/ 6671f9962b80660001f24b97 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 23:23:48 +0200 <![CDATA[ These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.

 

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]]> <![CDATA[ How Amazon's Image Generator boosts campaign submissions by over 20% ]]> <![CDATA[ Amazon Ads' Image Generator, a generative AI tool launched in late 2023, is revolutionizing the process by helping brands increase campaign submissions by over 20%. ]]> https://ppc.land/how-amazons-image-generator-boosts-campaign-submissions-by-over-20/ 6671f7492b80660001f24b1a <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 23:12:01 +0200 <![CDATA[ Amazon Ads' Image Generator, a generative AI tool launched in late 2023, is revolutionizing the process by helping brands increase campaign submissions by over 20%.

 

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]]> <![CDATA[ Apple updates App Store Age Ratings in Australia and South Korea ]]> <![CDATA[ Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea. ]]> https://ppc.land/apple-updates-app-store-age-ratings-in-australia-and-south-korea/ 6671f4902b80660001f24aab <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 23:05:17 +0200 <![CDATA[ Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.

 

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]]> <![CDATA[ Innovid Report: CTV advertising drives Shopping Behavior ]]> <![CDATA[ Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV. ]]> https://ppc.land/innovid-report-ctv-advertising-drives-shopping-behavior/ 6671f1f82b80660001f24a27 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 22:48:22 +0200 <![CDATA[ Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.

 

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]]> <![CDATA[ Comscore and Kochava partner to enhance measurement of Linear TV campaigns ]]> <![CDATA[ Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns. ]]> https://ppc.land/comscore-and-kochava-partner-to-enhance-measurement-of-linear-tv-campaigns/ 6671ef9d2b80660001f249b1 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 22:39:56 +0200 <![CDATA[ Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.

 

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]]> <![CDATA[ AdSense updates Privacy Messaging for US State regulations ]]> <![CDATA[ Google today announced updates to the AdSense platform regarding privacy messaging for compliance with US state regulations. ]]> https://ppc.land/adsense-updates-privacy-messaging-for-us-state-regulations/ 6671ec6d2b80660001f24938 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 22:25:03 +0200 <![CDATA[ Google today announced updates to the AdSense platform regarding privacy messaging for compliance with US state regulations.

 

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]]> <![CDATA[ DoubleVerify launches Transparency Center to boost industry education ]]> <![CDATA[ DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem. ]]> https://ppc.land/doubleverify-launches-transparency-center-to-boost-industry-education/ 6671e8f02b80660001f248a4 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 22:15:45 +0200 <![CDATA[ DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.

 

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]]> <![CDATA[ Google News Showcase expands to the Baltics ]]> <![CDATA[ Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products. ]]> https://ppc.land/google-news-showcase-expands-to-the-baltics/ 66719b622b80660001f24817 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 16:39:52 +0200 <![CDATA[ Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products.

 

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]]> <![CDATA[ Meta opens Threads API to all developers ]]> <![CDATA[ This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform. ]]> https://ppc.land/meta-opens-threads-api-to-all-developers/ 667198d42b80660001f247a2 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 16:34:12 +0200 <![CDATA[ This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.

 

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]]> <![CDATA[ GumGum and ShowHeroes join forces for Contextual Video Advertising ]]> <![CDATA[ This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities. ]]> https://ppc.land/gumgum-and-showheroes-join-forces-for-global-contextual-video-advertising/ 6671385fce5dc00001aab431 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 09:37:26 +0200 <![CDATA[ This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.

 

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]]> <![CDATA[ Ad Fraud on the rise: Gen AI makes schemes more sophisticated ]]> <![CDATA[ The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio. ]]> https://ppc.land/ad-fraud-on-the-rise-gen-ai-makes-schemes-more-sophisticated/ 667133bece5dc00001aab393 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 09:20:46 +0200 <![CDATA[ The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.

 

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]]> <![CDATA[ Facebook deprecates Additional Page Insights API Metrics ]]> <![CDATA[ Facebook yesterday announced the deprecation of additional Page Insights API metrics. ]]> https://ppc.land/facebook-deprecates-additional-page-insights-api-metrics/ 667131cdce5dc00001aab322 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 09:09:57 +0200 <![CDATA[ Facebook yesterday announced the deprecation of additional Page Insights API metrics.

 

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]]> <![CDATA[ DV360 API gains Advertiser-Level Keyword Targeting ]]> <![CDATA[ Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities. ]]> https://ppc.land/display-video-360-api-gains-advertiser-level-keyword-targeting/ 66712e35ce5dc00001aab2aa <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 08:52:57 +0200 <![CDATA[ Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.

 

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]]> <![CDATA[ Rome Metro gets digital signage boost in 13-Year DOOH contract ]]> <![CDATA[ IGPDecaux wins a 13-year contract to manage advertising and upgrade stations across Rome's Metro system. ]]> https://ppc.land/rome-metro-gets-digital-signage-boost-in-13-year-dooh-contract/ 66712b48ce5dc00001aab21d <![CDATA[ DOOH News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 08:44:11 +0200 <![CDATA[ IGPDecaux wins a 13-year contract to manage advertising and upgrade stations across Rome's Metro system.

 

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]]> <![CDATA[ IAS expands Brand Safety Measurement to Performance Max and Demand Gen ]]> <![CDATA[ This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering. ]]> https://ppc.land/ias-expands-brand-safety-measurement-to-performance-max-and-demand-gen/ 66712940ce5dc00001aab1a1 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 08:34:28 +0200 <![CDATA[ This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.

 

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]]> <![CDATA[ Adobe Express Integrates TikTok Music Library for Easier Content Creation ]]> <![CDATA[ This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok. ]]> https://ppc.land/adobe-express-integrates-tiktok-music-library-for-easier-content-creation/ 6671264bce5dc00001aab118 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 08:25:20 +0200 <![CDATA[ This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok.

 

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]]> <![CDATA[ FTC sues Adobe: Cancellation headaches and hidden fees alleged ]]> <![CDATA[ The Federal Trade Commission (FTC) is suing software giant Adobe, alleging the company deceived consumers by hiding early termination fees (ETFs) and making it difficult to cancel subscriptions for popular software like Photoshop and Acrobat. ]]> https://ppc.land/ftc-accuses-adobe-of-hiding-fees-and-making-software-cancellations/ 6671225ace5dc00001aab090 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 18 Jun 2024 08:09:15 +0200 <![CDATA[ The Federal Trade Commission (FTC) is suing software giant Adobe, alleging the company deceived consumers by hiding early termination fees (ETFs) and making it difficult to cancel subscriptions for popular software like Photoshop and Acrobat.

 

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]]> <![CDATA[ Google Search introduces new Review Profiles for users ]]> <![CDATA[ Is Google quietly building a one-stop shop for online reviews? A recent update introducing Search Review Profiles has sparked speculation about Google's long-term plans for user reviews. ]]> https://ppc.land/google-search-introduces-new-review-profiles-for-users/ 6670350bce5dc00001aab010 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 17 Jun 2024 15:14:50 +0200 <![CDATA[ Is Google quietly building a one-stop shop for online reviews? A recent update introducing Search Review Profiles has sparked speculation about Google's long-term plans for user reviews.

 

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]]> <![CDATA[ Fake AI content exploits Google Search, boosting Quora spam ]]> <![CDATA[ According to Zilbershtein, these updates, combined with the ease of generating content using AI tools like ChatGPT, have created a breeding ground for spam on Quora. ]]> https://ppc.land/fake-ai-content-exploits-google-search-boosting-quora-spam/ 66703071ce5dc00001aaaf72 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 17 Jun 2024 14:53:19 +0200 <![CDATA[ According to Zilbershtein, these updates, combined with the ease of generating content using AI tools like ChatGPT, have created a breeding ground for spam on Quora.

 

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]]> <![CDATA[ Music & Movies: A Match Made in Streaming Heaven? Exploring a Spotify-Netflix Merger ]]> <![CDATA[ A United Streaming Front: How Spotify and Netflix Could Challenge Tech Titans. ]]> https://ppc.land/music-movies-a-match-made-in-streaming-heaven-exploring-a-spotify-netflix-merger/ 66702a80ce5dc00001aaaed6 <![CDATA[ Audio News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 17 Jun 2024 14:36:26 +0200 <![CDATA[ A United Streaming Front: How Spotify and Netflix Could Challenge Tech Titans.

 

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]]> <![CDATA[ Microsoft Clarity's Copilot now analyzes mobile app user behavior ]]> <![CDATA[ New AI Feature Summarizes User Recordings and Heatmaps for Mobile Apps. ]]> https://ppc.land/microsoft-claritys-copilot-now-analyzes-mobile-app-user-behavior/ 66702794ce5dc00001aaae5e <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 17 Jun 2024 14:13:33 +0200 <![CDATA[ New AI Feature Summarizes User Recordings and Heatmaps for Mobile Apps.

 

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]]> <![CDATA[ Sprinklr now offers integrated Reddit listening, advertising & analytics ]]> <![CDATA[ Sprinklr Now Offers Integrated Reddit Listening, Advertising & Analytics for Businesses. ]]> https://ppc.land/sprinklr-now-offers-integrated-reddit-listening-advertising-analytics/ 6670249fce5dc00001aaadc2 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 17 Jun 2024 14:04:08 +0200 <![CDATA[ Sprinklr Now Offers Integrated Reddit Listening, Advertising & Analytics for Businesses.

 

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]]> <![CDATA[ Google Tag Manager introduces container quality status bar for easier tag management ]]> <![CDATA[ Google this month introduced a new feature for Google Tag Manager (GTM) that simplifies the process of maintaining accurate website tracking. ]]> https://ppc.land/google-tag-manager-introduces-container-quality-status-bar-for-easier-tag-management/ 666fe877ce5dc00001aaad40 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 17 Jun 2024 09:48:39 +0200 <![CDATA[ Google this month introduced a new feature for Google Tag Manager (GTM) that simplifies the process of maintaining accurate website tracking.

 

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]]> <![CDATA[ European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures ]]> <![CDATA[ Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification. ]]> https://ppc.land/european-ad-fraud-drops-sharply-in-channels-with-strong-anti-fraud-measures/ 666fe50ace5dc00001aaacd0 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 17 Jun 2024 09:30:58 +0200 <![CDATA[ Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.

 

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]]> <![CDATA[ Magnite partners with United Airlines to deliver personalized Inflight Ads ]]> <![CDATA[ Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment. ]]> https://ppc.land/magnite-partners-with-united-airlines-to-deliver-personalized-inflight-ads/ 666fdcd2ce5dc00001aaac3e <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 17 Jun 2024 08:59:51 +0200 <![CDATA[ Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.

 

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]]> <![CDATA[ Cookieless Ads: 40% lower value but early signs of progress ]]> <![CDATA[ Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers. ]]> https://ppc.land/cookieless-ads-40-lower-value-but-early-signs-of-progress/ 666fc6f0ce5dc00001aaab9e <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 17 Jun 2024 07:33:19 +0200 <![CDATA[ Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.

 

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]]> <![CDATA[ Uber opens up Journey Ads to programmatic buying ]]> <![CDATA[ Uber this week announced an expansion of its Journey Ads on Uber Rides, allowing advertisers to purchase ad space programmatically through leading Demand-Side Platforms (DSPs), only via PG deals. ]]> https://ppc.land/uber-opens-up-journey-ads-to-programmatic-buying/ 666f50bcce5dc00001aaaa90 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 22:58:10 +0200 <![CDATA[ Uber this week announced an expansion of its Journey Ads on Uber Rides, allowing advertisers to purchase ad space programmatically through leading Demand-Side Platforms (DSPs), only via PG deals.

 

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]]> <![CDATA[ Apple introduces AdAttributionKit, a new framework for measuring app install ]]> <![CDATA[ During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns. ]]> https://ppc.land/apple-introduces-attributionkit/ 666f4cd4ce5dc00001aaa9fe <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 22:48:32 +0200 <![CDATA[ During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.

 

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]]> <![CDATA[ X makes major privacy change: all user likes now private ]]> <![CDATA[ User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden. ]]> https://ppc.land/x-makes-major-privacy-change-all-user-likes-now-private/ 666f46aace5dc00001aaa972 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 22:18:50 +0200 <![CDATA[ User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden.

 

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]]> <![CDATA[ Google search results not always indicative of original source ]]> <![CDATA[ Search results don't necessarily reflect what Google's algorithms consider the original source of content ]]> https://ppc.land/google-search-results-not-always-indicative-of-original-source/ 666f43e0ce5dc00001aaa8fa <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 22:02:34 +0200 <![CDATA[ Search results don't necessarily reflect what Google's algorithms consider the original source of content

 

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]]> <![CDATA[ Advertising industry bodies scrutinized for lack of objectivity ]]> <![CDATA[ The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google. ]]> https://ppc.land/advertising-industry-bodies-scrutinized-for-lack-of-objectivity/ 666efbcbce5dc00001aaa85e <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 16:58:24 +0200 <![CDATA[ The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.

 

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]]> <![CDATA[ Antitrust concerns resurface as Oracle shuts down ad tech business ]]> <![CDATA[ The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry. ]]> https://ppc.land/antitrust-concerns-resurface-as-oracle-shuts-down-ad-tech-business/ 666ef7ffce5dc00001aaa7d3 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 16:45:08 +0200 <![CDATA[ The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry.

 

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]]> <![CDATA[ Google Ads suspends Credit Card billing for some ]]> <![CDATA[ Google Ads recently announced changes to billing options for a specific group of advertisers. The update, communicated directly to affected accounts via email in June 2024, eliminates credit and debit cards as valid payment methods. ]]> https://ppc.land/google-ads-credit-cards-no-longer-accepted/ 666ef2fece5dc00001aaa74a <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 16:21:21 +0200 <![CDATA[ Google Ads recently announced changes to billing options for a specific group of advertisers. The update, communicated directly to affected accounts via email in June 2024, eliminates credit and debit cards as valid payment methods.

 

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]]> <![CDATA[ Rethinking Conversion Windows for accurate Attribution in GA4 ]]> <![CDATA[ When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data. ]]> https://ppc.land/rethinking-conversion-windows-for-accurate-attribution-in-ga4/ 666ef053ce5dc00001aaa6d2 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 16:08:50 +0200 <![CDATA[ When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data.

 

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]]> <![CDATA[ Apple Pay gains ground with rewards, installments, and wider browser support ]]> <![CDATA[ Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad. ]]> https://ppc.land/apple-pay-gains-ground-with-rewards-installments-and-wider-browser-support/ 666eee1ace5dc00001aaa667 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 15:59:19 +0200 <![CDATA[ Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.

 

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]]> <![CDATA[ Traditional TV loses ground to Streaming in Germany ]]> <![CDATA[ According to the study, 77% of Germans now use video streaming services weekly, a rise of 7 percentage points year-on-year and 13 percentage points over the past three years. ]]> https://ppc.land/traditional-tv-loses-ground-to-streaming-in-germany/ 666ee908ce5dc00001aaa5d0 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 15:38:30 +0200 <![CDATA[ According to the study, 77% of Germans now use video streaming services weekly, a rise of 7 percentage points year-on-year and 13 percentage points over the past three years.

 

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]]> <![CDATA[ Adobe reports strong Q2 FY 2024 Results, raises annual targets ]]> <![CDATA[ The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency). ]]> https://ppc.land/adobe-reports-strong-q2-fy-2024-results-raises-annual-targets/ 666ee38fce5dc00001aaa54c <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 15:19:38 +0200 <![CDATA[ The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).

 

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]]> <![CDATA[ Amazon launches Amazon Publisher Cloud, a new clean room technology ]]> <![CDATA[ APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology. ]]> https://ppc.land/amazon-launches-amazon-publisher-cloud/ 666ee100ce5dc00001aaa4da <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 14:58:11 +0200 <![CDATA[ APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology.

 

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]]> <![CDATA[ Amazon Ads unveils Supply Desk to simplify programmatic deal activation ]]> <![CDATA[ Amazon Ads this month announced the launch of Supply Desk, a new consultative service designed to streamline and scale programmatic deal activations for buyers utilizing Amazon DSP. ]]> https://ppc.land/amazon-ads-unveils-supply-desk-to-simplify-programmatic-deal-activation/ 666ee031ce5dc00001aaa466 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 14:55:10 +0200 <![CDATA[ Amazon Ads this month announced the launch of Supply Desk, a new consultative service designed to streamline and scale programmatic deal activations for buyers utilizing Amazon DSP.

 

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]]> <![CDATA[ Magnite joins Amazon Ads' Certified Supply Exchange Program ]]> <![CDATA[ Magnite, a leading Sell-Side Platform (SSP), this month has become one of the first partners in Amazon Ads' Certified Supply Exchange Program. ]]> https://ppc.land/magnite-joins-amazon-ads-program/ 666edde7ce5dc00001aaa3e4 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 14:51:47 +0200 <![CDATA[ Magnite, a leading Sell-Side Platform (SSP), this month has become one of the first partners in Amazon Ads' Certified Supply Exchange Program.

 

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]]> <![CDATA[ CTV Ads: Generational divide on AI personalization ]]> <![CDATA[ A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns. ]]> https://ppc.land/ctv-ads-generational-divide-on-ai-personalization/ 666edaa3ce5dc00001aaa371 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 14:37:06 +0200 <![CDATA[ A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.

 

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]]> <![CDATA[ Opera and GeoEdge renew partnership to enhance Ad Quality and User Safety ]]> <![CDATA[ This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem. ]]> https://ppc.land/opera-and-geoedge-renew-partnership-to-enhance-ad-quality-and-user-safety/ 666ead78ce5dc00001aaa2e8 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 11:25:07 +0200 <![CDATA[ This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.

 

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]]> <![CDATA[ Ad Quality concerns rise as AI-Generated content drives surge in MFA sites ]]> <![CDATA[ DoubleVerify (DV) this week released a preview of its annual Global Insights Report on June 14, 2024. The report raises concerns about the growing impact of "Made for Advertising" (MFA) websites and the potential negative effects of AI-generated content on media quality. ]]> https://ppc.land/ad-quality-concerns-rise-as-ai-generated-content-drives-surge-in-mfa-sites/ 666ea500ce5dc00001aaa268 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 11:00:26 +0200 <![CDATA[ DoubleVerify (DV) this week released a preview of its annual Global Insights Report on June 14, 2024. The report raises concerns about the growing impact of "Made for Advertising" (MFA) websites and the potential negative effects of AI-generated content on media quality.

 

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]]> <![CDATA[ Independent Ad Tech Players Merge to Form Major Marketplace ]]> <![CDATA[ Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces. ]]> https://ppc.land/independent-ad-tech-players-merge-to-form-major-marketplace/ 666ea22cce5dc00001aaa1dd <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 10:35:49 +0200 <![CDATA[ Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.

 

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]]> <![CDATA[ Looker Studio updates enhance Data Visualization ]]> <![CDATA[ Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience. ]]> https://ppc.land/looker-studio-updates-enhance-data-visualization/ 666ea0d2ce5dc00001aaa172 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 10:24:44 +0200 <![CDATA[ Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.

 

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]]> <![CDATA[ Nielsen and LiveRamp partner for advanced audience measurement ]]> <![CDATA[ Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite. ]]> https://ppc.land/nielsen-and-liveramp-partner-for-advanced-audience-measurement/ 666e9d9dce5dc00001aaa101 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 10:17:37 +0200 <![CDATA[ Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.

 

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]]> <![CDATA[ Pinterest unveils AI-Powered Ad Tools and Brand Safety updates ]]> <![CDATA[ Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety. ]]> https://ppc.land/pinterest-unveils-ai-powered-ad-tools-and-brand-safety-updates/ 666e9ba8ce5dc00001aaa088 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 10:03:57 +0200 <![CDATA[ Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety.

 

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]]> <![CDATA[ Apple unveils details about Applebot ]]> <![CDATA[ Apple this month shed light on the inner workings of Applebot, the web crawler that fuels search functionalities across various Apple products like Safari, Spotlight, and Siri Suggestions. ]]> https://ppc.land/applebot-how-apple-crawls-and-indexes-websites/ 666e970bce5dc00001aa9ffe <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 16 Jun 2024 09:50:27 +0200 <![CDATA[ Apple this month shed light on the inner workings of Applebot, the web crawler that fuels search functionalities across various Apple products like Safari, Spotlight, and Siri Suggestions.

 

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]]> <![CDATA[ Google updates Advertising Policy to address Opioid Painkillers ]]> <![CDATA[ The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue. ]]> https://ppc.land/google-updates-advertising-policy-to-address-opioid-painkillers/ 666b500bce5dc00001aa9f65 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 13 Jun 2024 22:04:51 +0200 <![CDATA[ The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.

 

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]]> <![CDATA[ UK consumers want Free Content but open to data-driven advertising ]]> <![CDATA[ The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access. ]]> https://ppc.land/uk-consumers-want-free-content-but-open-to-data-driven-advertising/ 666b4e9fce5dc00001aa9ef2 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 13 Jun 2024 22:00:28 +0200 <![CDATA[ The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.

 

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]]> <![CDATA[ GA4 introduces Custom Event Data Import ]]> <![CDATA[ Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data. ]]> https://ppc.land/ga4-untroduces-custom-event-data-import/ 666b4dc0ce5dc00001aa9e80 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 13 Jun 2024 21:53:56 +0200 <![CDATA[ Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.

 

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]]> <![CDATA[ GA4 adds Key Event Rate Metrics to User Acquisition and Traffic Acquisition Reports ]]> <![CDATA[ The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports. ]]> https://ppc.land/ga4-adds-key-event-rate-metrics-to-user-acquisition-and-traffic-acquisition-reports/ 666b4ad7ce5dc00001aa9e0d <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 13 Jun 2024 21:41:03 +0200 <![CDATA[ The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.

 

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]]> <![CDATA[ Advertisers unprepared for the Cookieless future ]]> <![CDATA[ A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies. ]]> https://ppc.land/advertisers-unprepared-for-cookieless-future/ 666b4958ce5dc00001aa9d95 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 13 Jun 2024 21:36:14 +0200 <![CDATA[ A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies.

 

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]]> <![CDATA[ Roku launches Roku Exchange: a new platform for TV streaming advertising ]]> <![CDATA[ Roku yesterday announced the launch of Roku Exchange, a new advertising technology solution designed specifically for the TV streaming industry. ]]> https://ppc.land/roku-launches-roku-exchange-a-new-platform-for-tv-streaming-advertising/ 666b4883ce5dc00001aa9d28 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 13 Jun 2024 21:31:38 +0200 <![CDATA[ Roku yesterday announced the launch of Roku Exchange, a new advertising technology solution designed specifically for the TV streaming industry.

 

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]]> <![CDATA[ DV360 unveils new Insertion Order Objectives ]]> <![CDATA[ Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives. ]]> https://ppc.land/dv360-unveils-new-insertion-order-objectives/ 666b4553ce5dc00001aa9cad <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 13 Jun 2024 21:19:11 +0200 <![CDATA[ Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.

 

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]]> <![CDATA[ Google AdSense increases reporting thresholds for Custom Channels and Search Styles ]]> <![CDATA[ The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics. ]]> https://ppc.land/google-adsense-increases-reporting-thresholds-for-custom-channels-and-search-styles/ 666b4384ce5dc00001aa9c32 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Thu, 13 Jun 2024 21:12:33 +0200 <![CDATA[ The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.

 

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]]> <![CDATA[ Oracle exits advertising business after years of decline ]]> <![CDATA[ This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence. ]]> https://ppc.land/oracle-exits-advertising-business-after-years-of-decline/ 666a05e4ce5dc00001aa9bac <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 12 Jun 2024 22:53:15 +0200 <![CDATA[ This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.

 

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]]> <![CDATA[ DoubleVerify offers first-ever measurement and verification tools for Reddit Ads ]]> <![CDATA[ DoubleVerify's measurement solutions are now available for all Reddit ad formats, including image ads, video ads, free-form text ads, and carousel ads. ]]> https://ppc.land/doubleverify-offers-first-ever-measurement-and-verification-tools-for-reddit-ads/ 666935dece5dc00001aa9b2c <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 12 Jun 2024 07:48:50 +0200 <![CDATA[ DoubleVerify's measurement solutions are now available for all Reddit ad formats, including image ads, video ads, free-form text ads, and carousel ads.

 

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]]> <![CDATA[ Safari 18 Beta enhances Web App experience on Mac ]]> <![CDATA[ This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app. ]]> https://ppc.land/safari-18-beta-enhances-web-app-experience-on-mac/ 66693462ce5dc00001aa9ab6 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 12 Jun 2024 07:41:06 +0200 <![CDATA[ This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.

 

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]]> <![CDATA[ CTV Ads to get unique IDs for better measurement and consumer experience ]]> <![CDATA[ This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives. ]]> https://ppc.land/ctv-ads-to-get-unique-ids-for-better-measurement-and-consumer-experience/ 66693291ce5dc00001aa9a1a <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 12 Jun 2024 07:35:05 +0200 <![CDATA[ This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.

 

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]]> <![CDATA[ Skype introduces Fun AR Lenses powered by Snap ]]> <![CDATA[ This integration leverages Snap's popular Camera Kit SDK, the same technology that powers AR experiences in Microsoft Teams, SwiftKey, and Flip. ]]> https://ppc.land/skype-introduces-fun-ar-lenses-powered-by-snap/ 66693138ce5dc00001aa99a9 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 12 Jun 2024 07:28:40 +0200 <![CDATA[ This integration leverages Snap's popular Camera Kit SDK, the same technology that powers AR experiences in Microsoft Teams, SwiftKey, and Flip.

 

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]]> <![CDATA[ Google Analytics 4 now allows importing custom event data ]]> <![CDATA[ Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view. ]]> https://ppc.land/google-analytics-4-now-allows-importing-custom-event-data/ 6668b6ddce5dc00001aa990f <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 11 Jun 2024 22:45:54 +0200 <![CDATA[ Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.

 

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]]> <![CDATA[ LinkedIn discontinues group-based ad targeting to comply with DSA ]]> <![CDATA[ Following an EU complaint, LinkedIn stops using Group data for ad targeting in Europe to comply with the Digital Services Act. ]]> https://ppc.land/linkedin-discontinues-group-based-ad-targeting-to-comply-with-dsa/ 6668b0ebce5dc00001aa985f <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 11 Jun 2024 22:26:09 +0200 <![CDATA[ Following an EU complaint, LinkedIn stops using Group data for ad targeting in Europe to comply with the Digital Services Act.

 

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]]> <![CDATA[ Google Search Console now shows Merchant Listing Performance in Image Search ]]> <![CDATA[ Google Search Console expands Shopping reports to include merchant listing performance within the Google Search Image tab. ]]> https://ppc.land/google-search-console-now-shows-merchant-listing-performance-in-image-search/ 666767658cd677000120122c <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 10 Jun 2024 22:54:22 +0200 <![CDATA[ Google Search Console expands Shopping reports to include merchant listing performance within the Google Search Image tab.

 

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]]> <![CDATA[ Lionsgate and Nielsen partner for first-ever FAST channel viewership measurement ]]> <![CDATA[ Lionsgate and Nielsen join forces to bring traditional TV measurement to FAST channels, with MovieSphere becoming the first to benefit. ]]> https://ppc.land/lionsgate-and-nielsen-partner-for-first-ever-fast-channel-viewership-measurement/ 666765ab8cd67700012011bc <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 10 Jun 2024 22:47:19 +0200 <![CDATA[ Lionsgate and Nielsen join forces to bring traditional TV measurement to FAST channels, with MovieSphere becoming the first to benefit.

 

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]]> <![CDATA[ Google Analytics updates Attribution Model for Paid Search ]]> <![CDATA[ Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns. ]]> https://ppc.land/google-analytics-updates-attribution-model-for-paid-search/ 66675e368cd677000120112e <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 10 Jun 2024 22:17:55 +0200 <![CDATA[ Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.

 

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]]> <![CDATA[ Google Ad Manager now supports Ads in Email Newsletters ]]> <![CDATA[ Google Ad Manager introduces a new beta feature allowing publishers to serve reservation and programmatic guaranteed ads within email newsletters. ]]> https://ppc.land/google-ad-manager-now-supports-ads-in-email-newsletters/ 66675bfe8cd67700012010c0 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 10 Jun 2024 22:10:16 +0200 <![CDATA[ Google Ad Manager introduces a new beta feature allowing publishers to serve reservation and programmatic guaranteed ads within email newsletters.

 

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]]> <![CDATA[ DuckDuckGo Launches Anonymous AI Chat Service ]]> <![CDATA[ DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots. ]]> https://ppc.land/duckduckgo-launches-anonymous-ai-chat-service/ 666617798cd6770001201011 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 09 Jun 2024 23:04:03 +0200 <![CDATA[ DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.

 

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]]> <![CDATA[ Google Ads API Update: New Features and Changes for v17 ]]> <![CDATA[ Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management. ]]> https://ppc.land/google-ads-api-update-new-features-and-changes-for-v17/ 6666166e8cd6770001200fa0 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 09 Jun 2024 22:57:22 +0200 <![CDATA[ Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.

 

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]]> <![CDATA[ Marketing Mix Modeling: A resurrected technique for today's marketers ]]> <![CDATA[ Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets. ]]> https://ppc.land/marketing-mix-modeling-a-resurrected-technique-for-todays-marketers/ 6666141e8cd6770001200f17 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 09 Jun 2024 22:51:10 +0200 <![CDATA[ Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.

 

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]]> <![CDATA[ Google removes YouTube Channels, Blogs tied to disinformation campaigns ]]> <![CDATA[ Google's Threat Analysis Group (TAG) releases Q2 2024 bulletin detailing takedown of YouTube channels, Blogger blogs, and Google Ads accounts involved in coordinated influence operations. ]]> https://ppc.land/google-removes-youtube-channels-blogs-tied-to-disinformation-campaigns/ 666603a38cd6770001200e9f <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 09 Jun 2024 21:38:16 +0200 <![CDATA[ Google's Threat Analysis Group (TAG) releases Q2 2024 bulletin detailing takedown of YouTube channels, Blogger blogs, and Google Ads accounts involved in coordinated influence operations.

 

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]]> <![CDATA[ IAB Tech Lab finalizes Framework for Data Deletion Requests in Ad Tech ]]> <![CDATA[ IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain. ]]> https://ppc.land/iab-tech-lab-finalizes-framework-for-data-deletion-requests-in-ad-tech/ 666601048cd6770001200e22 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 09 Jun 2024 21:25:42 +0200 <![CDATA[ IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.

 

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]]> <![CDATA[ GA4 strengthens campaign measurement with Floodlight Linking ]]> <![CDATA[ Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities. ]]> https://ppc.land/ga4-strengthens-campaign-measurement-with-floodlight-linking/ 6665ff698cd6770001200db0 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 09 Jun 2024 21:19:25 +0200 <![CDATA[ Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.

 

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]]> <![CDATA[ Google Analytics 4 enhances Real-Time User Tracking ]]> <![CDATA[ Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report. ]]> https://ppc.land/google-analytics-4-enhances-real-time-user-tracking/ 6665fe338cd6770001200d37 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 09 Jun 2024 21:13:05 +0200 <![CDATA[ Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.

 

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]]> <![CDATA[ Google Ads expands Online Pharmacy advertising in Estonia and Lithuania ]]> <![CDATA[ Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications. ]]> https://ppc.land/google-ads-expands-online-pharmacy-advertising-in-estonia-and-lithuania/ 6665fccf8cd6770001200cbf <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 09 Jun 2024 21:09:31 +0200 <![CDATA[ Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.

 

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]]> <![CDATA[ Earlier insights on Ad Eligibility with Instagram boost signals ]]> <![CDATA[ Instagram launches "IG Boost Signals" to help users see if their content is eligible for ad boosting before submission. ]]> https://ppc.land/earlier-insights-on-ad-eligibility-with-instagram-boost-signals/ 6665fb238cd6770001200c52 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 09 Jun 2024 21:03:42 +0200 <![CDATA[ Instagram launches "IG Boost Signals" to help users see if their content is eligible for ad boosting before submission.

 

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]]> <![CDATA[ FAA approves Amazon's drone delivery ]]> <![CDATA[ FAA grants Amazon permission to fly drones beyond visual range for package delivery, expanding service areas. ]]> https://ppc.land/faa-approves-amazons-beyond-visual-line-of-sight-drone-delivery/ 6665f8cf8cd6770001200bd2 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 09 Jun 2024 20:52:30 +0200 <![CDATA[ FAA grants Amazon permission to fly drones beyond visual range for package delivery, expanding service areas.

 

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]]> <![CDATA[ Italy Out: Google Ads Ban on Social Casino Games ]]> <![CDATA[ This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms. ]]> https://ppc.land/italy-out-google-ads-ban-on-social-casino-games/ 66643a078cd6770001200b3a <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 08 Jun 2024 13:06:20 +0200 <![CDATA[ This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.

 

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]]> <![CDATA[ Microsoft Clarity introduces Funnels ]]> <![CDATA[ See how Clarity Funnels visualize user journeys & help optimize your website for conversions. ]]> https://ppc.land/microsoft-clarity-introduces-funnels/ 666436ce8cd6770001200abb <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 08 Jun 2024 12:53:53 +0200 <![CDATA[ See how Clarity Funnels visualize user journeys & help optimize your website for conversions.

 

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]]> <![CDATA[ Meta new business messaging features for WhatsApp and Messenger ]]> <![CDATA[ Enhance marketing, conversions & customer support with Meta's latest messaging tools. ]]> https://ppc.land/meta-new-business-messaging-features-for-whatsapp-and-messenger/ 66642d658cd6770001200a45 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 08 Jun 2024 12:10:36 +0200 <![CDATA[ Enhance marketing, conversions & customer support with Meta's latest messaging tools.

 

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]]> <![CDATA[ Google Ads introduces Brand Recommendations ]]> <![CDATA[ Discover Google Ads' new recommendations for refining brand awareness & consideration campaigns. ]]> https://ppc.land/google-ads-introduces-ai-powered-brand-recommendations/ 66642bfe8cd67700012009d4 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 08 Jun 2024 12:04:38 +0200 <![CDATA[ Discover Google Ads' new recommendations for refining brand awareness & consideration campaigns.

 

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]]> <![CDATA[ How Chrome became fastest browser on Speedometer ]]> <![CDATA[ Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark. ]]> https://ppc.land/how-chrome-became-fastest-browser-on-speedometer/ 66642a9d8cd6770001200964 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 08 Jun 2024 11:59:36 +0200 <![CDATA[ Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.

 

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]]> <![CDATA[ Apple Arcade Gets Seven New Games ]]> <![CDATA[ Rabbids & Monkey Island+ join Apple Arcade in June, with Outlanders 2 coming in July. ]]> https://ppc.land/apple-arcade-gets-seven-new-games/ 6664297e8cd67700012008f7 <![CDATA[ Mixed Reality News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 08 Jun 2024 11:54:14 +0200 <![CDATA[ Rabbids & Monkey Island+ join Apple Arcade in June, with Outlanders 2 coming in July.

 

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]]> <![CDATA[ Managing Google Ads for a business? Verify affiliation ]]> <![CDATA[ Google Ads offers an optional step to confirm your affiliation with the advertised business. ]]> https://ppc.land/managing-google-ads-for-a-business-verify-affiliation/ 6663fdd98cd6770001200884 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 08 Jun 2024 08:48:57 +0200 <![CDATA[ Google Ads offers an optional step to confirm your affiliation with the advertised business.

 

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]]> <![CDATA[ Looker Studio Updates: New partner connectors and enhanced total calculations ]]> <![CDATA[ Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality. ]]> https://ppc.land/looker-studio-updates-new-partner-connectors-and-enhanced-total-calculations/ 66637d248cd67700012007a1 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 07 Jun 2024 23:44:28 +0200 <![CDATA[ Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.

 

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]]> <![CDATA[ JCDecaux reshapes stake in Swiss OOH APG|SGA ]]> <![CDATA[ JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland. ]]> https://ppc.land/jcdecaux-reshapes-stake-in-swiss-ooh-apg-sga/ 666379608cd67700012006f3 <![CDATA[ DOOH News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 07 Jun 2024 23:32:29 +0200 <![CDATA[ JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland.

 

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]]> <![CDATA[ Amazon Marketing Cloud (AMC) unveils code-free high-value audience builder ]]> <![CDATA[ The "High-Value Audiences" solution (currently in beta) allows users to create targeted audience lists without the need for coding expertise. ]]> https://ppc.land/amazon-marketing-cloud-unveils-code-free-high-value-audience-builder/ 666377ed8cd677000120065a <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 07 Jun 2024 23:17:56 +0200 <![CDATA[ The "High-Value Audiences" solution (currently in beta) allows users to create targeted audience lists without the need for coding expertise.

 

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]]> <![CDATA[ Amazon DSP unveils pre-flight campaign pacing recommendations ]]> <![CDATA[ This update introduces pre-flight recommendations for two key settings: maximum average cost-per-thousand impressions (CPM) and line-item frequency caps. ]]> https://ppc.land/amazon-dsp-unveils-pre-flight-campaign-pacing-recommendations/ 666373e98cd67700012005b3 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 07 Jun 2024 22:59:16 +0200 <![CDATA[ This update introduces pre-flight recommendations for two key settings: maximum average cost-per-thousand impressions (CPM) and line-item frequency caps.

 

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]]> <![CDATA[ Gemini mobile app expands to Europe ]]> <![CDATA[ Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets. ]]> https://ppc.land/gemini-mobile-app-expands-to-europe/ 6660c8d6794b6e000140a73c <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 05 Jun 2024 22:26:21 +0200 <![CDATA[ Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.

 

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]]> <![CDATA[ Amazon DSP enables advertisers to use different currencies ]]> <![CDATA[ Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage. ]]> https://ppc.land/amazon-dsp-enables-advertiser-currency-selection-feature/ 665fc928794b6e000140a67f <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 05 Jun 2024 04:13:47 +0200 <![CDATA[ Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.

 

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]]> <![CDATA[ 2024 upcoming Netflix Games ]]> <![CDATA[ These additions aim to cater to a wide range of player preferences, with titles based on popular Netflix shows, narrative adventures, classic card games, and more. ]]> https://ppc.land/upcoming-netflix-games/ 665fc4bb794b6e000140a5d8 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 05 Jun 2024 03:58:20 +0200 <![CDATA[ These additions aim to cater to a wide range of player preferences, with titles based on popular Netflix shows, narrative adventures, classic card games, and more.

 

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]]> <![CDATA[ DV360 announces update to Structured Data Files (SDF) and introduces new QA format ]]> <![CDATA[ Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs. ]]> https://ppc.land/dv360-announces-update-to-structured-data-files-sdf-and-introduces-new-qa-format/ 665f7991794b6e000140a518 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 04 Jun 2024 22:34:28 +0200 <![CDATA[ Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.

 

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]]> <![CDATA[ Google Search completes transition to Mobile-First Indexing by July 5, 2024 ]]> <![CDATA[ This initiative, initially announced in 2016, signifies a shift in how Google crawls and indexes websites, prioritizing mobile versions of webpages for search results. ]]> https://ppc.land/google-search-completes-transition-to-mobile-first-indexing-by-july-5-2024/ 665f745a794b6e000140a446 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 04 Jun 2024 22:14:27 +0200 <![CDATA[ This initiative, initially announced in 2016, signifies a shift in how Google crawls and indexes websites, prioritizing mobile versions of webpages for search results.

 

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]]> <![CDATA[ Google Search Central launches new LinkedIn Page ]]> <![CDATA[ Google Search Central today announced the launch of its new LinkedIn page. This initiative aims to provide website owners, developers, and search engine optimization (SEO) professionals with a new platform to access resources and updates about Google Search. ]]> https://ppc.land/google-search-central-launches-new-linkedin-page/ 665f72d1794b6e000140a398 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 04 Jun 2024 22:06:04 +0200 <![CDATA[ Google Search Central today announced the launch of its new LinkedIn page. This initiative aims to provide website owners, developers, and search engine optimization (SEO) professionals with a new platform to access resources and updates about Google Search.

 

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]]> <![CDATA[ Google Ads announces completion of new design rollout ]]> <![CDATA[ Google Ads last week announced the completion of its new design rollout. This new interface, introduced in 2023, aims to improve overall user experience by making navigation and functionality more intuitive. ]]> https://ppc.land/google-ads-announces-completion-of-new-design-rollout/ 665d5907234d73000171edee <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 03 Jun 2024 07:50:24 +0200 <![CDATA[ Google Ads last week announced the completion of its new design rollout. This new interface, introduced in 2023, aims to improve overall user experience by making navigation and functionality more intuitive.

 

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]]> <![CDATA[ Google Analytics introduces Instant Email Reporting ]]> <![CDATA[ Google Analytics last week announced a new feature for administrators: the ability to send standard and custom reports by email instantly. ]]> https://ppc.land/google-analytics-introduces-instant-email-reporting/ 665d525e234d73000171ed48 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 03 Jun 2024 07:22:18 +0200 <![CDATA[ Google Analytics last week announced a new feature for administrators: the ability to send standard and custom reports by email instantly.

 

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]]> <![CDATA[ Dollar General partners with Criteo to boost Retail Media offerings ]]> <![CDATA[ This collaboration aims to enhance Dollar General's existing retail media offerings and provide brands with improved access to a large audience of rural shoppers. ]]> https://ppc.land/dollar-general-partners-with-criteo-to-boost-retail-media-offerings/ 665c20c9234d73000171ec7c <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 02 Jun 2024 09:42:19 +0200 <![CDATA[ This collaboration aims to enhance Dollar General's existing retail media offerings and provide brands with improved access to a large audience of rural shoppers.

 

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]]> <![CDATA[ Prime Perk Plate Up: Amazon and Grubhub deepen partnership ]]> <![CDATA[ The deal offers Prime members in the United States a complimentary Grubhub+ membership, a subscription service typically costing $120 annually. Grubhub+ waives delivery fees on qualifying orders, reduces service fees, and offers credits on takeout orders. ]]> https://ppc.land/prime-perk-plate-up-amazon-and-grubhub-deepen-partnership/ 665c1d74234d73000171ebe0 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 02 Jun 2024 09:26:23 +0200 <![CDATA[ The deal offers Prime members in the United States a complimentary Grubhub+ membership, a subscription service typically costing $120 annually. Grubhub+ waives delivery fees on qualifying orders, reduces service fees, and offers credits on takeout orders.

 

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]]> <![CDATA[ LinkedIn streamlines Page Management with New Admin Dashboard ]]> <![CDATA[ LinkedIn this week announced the launch of a new Pages Admin Dashboard designed to simplify page management and improve audience engagement. This update comes as social media continues to be a crucial platform for brands to connect with their target audience. ]]> https://ppc.land/linkedin-streamlines-page-management-with-new-admin-dashboard/ 665be74f234d73000171eaec <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 02 Jun 2024 05:34:30 +0200 <![CDATA[ LinkedIn this week announced the launch of a new Pages Admin Dashboard designed to simplify page management and improve audience engagement. This update comes as social media continues to be a crucial platform for brands to connect with their target audience.

 

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]]> <![CDATA[ Google to open Click Tracker Certification Applications for 2024 ]]> <![CDATA[ Google this week announced the opening of the application window for its Click Tracker Certification program for 2024. ]]> https://ppc.land/google-to-open-click-tracker-certification-applications-for-2024/ 665be559234d73000171ea5e <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 02 Jun 2024 05:29:21 +0200 <![CDATA[ Google this week announced the opening of the application window for its Click Tracker Certification program for 2024.

 

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]]> <![CDATA[ Fire TV unveils AI-Powered Search ]]> <![CDATA[ Amazon this week announced an update to their Fire TV search function. This new feature leverages artificial intelligence (AI) to deliver a more natural and personalized content discovery experience for users. ]]> https://ppc.land/fire-tv-unveils-ai-powered-search/ 665be3b3234d73000171e9be <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 02 Jun 2024 05:18:16 +0200 <![CDATA[ Amazon this week announced an update to their Fire TV search function. This new feature leverages artificial intelligence (AI) to deliver a more natural and personalized content discovery experience for users.

 

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]]> <![CDATA[ Brave Search Ads exit beta ]]> <![CDATA[ Brave, the privacy-focused browser with over 65 million monthly active users, announced the official launch of Brave Search Ads on May 30, 2024. This move follows a successful 18-month testing phase with major brands like Amazon, Dell, and Shutterstock. ]]> https://ppc.land/brave-search-ads-exit-beta/ 665bdb04234d73000171e8fd <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 02 Jun 2024 04:49:22 +0200 <![CDATA[ Brave, the privacy-focused browser with over 65 million monthly active users, announced the official launch of Brave Search Ads on May 30, 2024. This move follows a successful 18-month testing phase with major brands like Amazon, Dell, and Shutterstock.

 

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]]> <![CDATA[ Google's response to early concerns about AI Overviews ]]> <![CDATA[ Just weeks after launching its ambitious AI Overviews feature, Google is scrambling to address concerns about accuracy and the potential for misleading information. ]]> https://ppc.land/googles-response-to-early-concerns-about-ai-overviews/ 665a11c9234d73000171e82a <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 31 May 2024 20:19:19 +0200 <![CDATA[ Just weeks after launching its ambitious AI Overviews feature, Google is scrambling to address concerns about accuracy and the potential for misleading information.

 

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]]> <![CDATA[ The Trade Desk's top 100 publishers list: A boon for advertisers or a power grab? ]]> <![CDATA[ The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list. ]]> https://ppc.land/the-trade-desks-top-100-publishers-list-a-boon-for-advertisers-or-a-power-grab/ 665a0e97234d73000171e793 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Fri, 31 May 2024 20:00:48 +0200 <![CDATA[ The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.

 

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]]> <![CDATA[ PayPal to build a new advertising platform ]]> <![CDATA[ PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development. ]]> https://ppc.land/paypal-to-build-a-new-advertising-platform/ 66578c0a234d73000171e709 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 29 May 2024 22:18:43 +0200 <![CDATA[ PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.

 

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]]> <![CDATA[ Taboola partners with Foundry ]]> <![CDATA[ Taboola today announced a new partnership with Foundry, the media and marketing technology division of IDG. ]]> https://ppc.land/taboola-partners-with-foundry/ 66578599234d73000171e67f <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 29 May 2024 21:49:57 +0200 <![CDATA[ Taboola today announced a new partnership with Foundry, the media and marketing technology division of IDG.

 

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]]> <![CDATA[ Upgrading your Campaigns to Performance Max with Google Ads API ]]> <![CDATA[ Google Ads API team today announced a new guide to assist advertisers in upgrading existing campaigns to Performance Max campaigns. P ]]> https://ppc.land/upgrading-your-campaigns-to-performance-max-with-the-google-ads-api/ 66578482234d73000171e602 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 29 May 2024 21:42:12 +0200 <![CDATA[ Google Ads API team today announced a new guide to assist advertisers in upgrading existing campaigns to Performance Max campaigns. P

 

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]]> <![CDATA[ Chrome introduces Minimized Custom Tabs for enhanced in-app browsing ]]> <![CDATA[ Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing. ]]> https://ppc.land/chrome-introduces-minimized-custom-tabs-for-enhanced-in-app-browsing/ 6657835a234d73000171e58d <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 29 May 2024 21:38:10 +0200 <![CDATA[ Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing.

 

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]]> <![CDATA[ Independent Measurement arrives for Twitch Ads ]]> <![CDATA[ AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform. ]]> https://ppc.land/independent-measurement-arrives-for-twitch-ads/ 66577fa9234d73000171e4e2 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 29 May 2024 21:22:02 +0200 <![CDATA[ AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform.

 

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]]> <![CDATA[ Understanding Engaged-View Conversions for YouTube Video Ads ]]> <![CDATA[ Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations? ]]> https://ppc.land/understanding-engaged-view-conversions-for-youtube-video-ads/ 66577c67234d73000171e42e <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 29 May 2024 21:14:30 +0200 <![CDATA[ Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations?

 

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]]> <![CDATA[ New option for advertisers: QR Codes in non-skippable YouTube Ads on CTV ]]> <![CDATA[ Google this week announced a new feature for advertisers using Display & Video 360's Instant Reserve function. This feature allows the inclusion of QR code call-to-action (CTA) overlays within non-skippable YouTube ads displayed on connected TV (CTV) devices. ]]> https://ppc.land/new-option-for-advertisers-qr-codes-in-non-skippable-youtube-ads-on-connected-tv/ 66577a9c234d73000171e3bf <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 29 May 2024 21:03:58 +0200 <![CDATA[ Google this week announced a new feature for advertisers using Display & Video 360's Instant Reserve function. This feature allows the inclusion of QR code call-to-action (CTA) overlays within non-skippable YouTube ads displayed on connected TV (CTV) devices.

 

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]]> <![CDATA[ Longer non-skippable ads coming to YouTube Select and YouTube TV ]]> <![CDATA[ Google this week announced the introduction of 30- and 60-second non-skippable ads on YouTube Select and YouTube TV. ]]> https://ppc.land/longer-non-skippable-ads-coming-to-youtube-select-and-youtube-tv/ 665777c1234d73000171e306 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 29 May 2024 20:54:31 +0200 <![CDATA[ Google this week announced the introduction of 30- and 60-second non-skippable ads on YouTube Select and YouTube TV.

 

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]]> <![CDATA[ Chromebook Plus: A comprehensive look at new features and updates ]]> <![CDATA[ Google this week announced a wave of updates for Chromebooks, with a particular focus on Chromebook Plus models. These updates include new built-in Google AI features, improved integration with other Google services, and several new Chromebook devices. ]]> https://ppc.land/chromebook-plus-a-comprehensive-look-at-new-features-and-updates/ 665774fc234d73000171e271 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 29 May 2024 20:38:59 +0200 <![CDATA[ Google this week announced a wave of updates for Chromebooks, with a particular focus on Chromebook Plus models. These updates include new built-in Google AI features, improved integration with other Google services, and several new Chromebook devices.

 

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]]> <![CDATA[ News Media Alliance calls for FTC and DOJ Investigation of Google's Search Practices ]]> <![CDATA[ The News/Media Alliance, a non-profit organization representing news and magazine publishers in the United States, today sent a letter to the Federal Trade Commission (FTC) and the Department of Justice (DOJ). ]]> https://ppc.land/news-media-alliance-calls-for-ftc-and-doj-investigation-of-googles-search-practices/ 6656ba8db9b6c1000144dfcd <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 29 May 2024 07:29:42 +0200 <![CDATA[ The News/Media Alliance, a non-profit organization representing news and magazine publishers in the United States, today sent a letter to the Federal Trade Commission (FTC) and the Department of Justice (DOJ).

 

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]]> <![CDATA[ Leaked Google documents raise questions about Small Personal Sites flag ]]> <![CDATA[ SEO industry publication iPullRank this week published an article sub-titled Google May Be Torching Small Sites on Purpose. ]]> https://ppc.land/leaked-google-documents-raise-questions-about-small-personal-sites-flag/ 665637d2b9b6c1000144dee5 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 28 May 2024 22:12:06 +0200 <![CDATA[ SEO industry publication iPullRank this week published an article sub-titled Google May Be Torching Small Sites on Purpose.

 

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]]> <![CDATA[ Google Business Profile Chat feature to sunset on July 31, 2024 ]]> <![CDATA[ Google today announced the discontinuation of the chat feature within Google Business Profile (GBP). ]]> https://ppc.land/google-business-profile-chat-feature-to-sunset-on-july-31-2024/ 66563156b9b6c1000144ddf7 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 28 May 2024 21:38:52 +0200 <![CDATA[ Google today announced the discontinuation of the chat feature within Google Business Profile (GBP).

 

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]]> <![CDATA[ Leaked Google documents spark scrutiny of search algorithm ]]> <![CDATA[ These posts, shared by SEO professionals such as Rand Fishkin, Garrett Sussman, and Nick LeRoy, allegedly contained information about Google's Content Warehouse API, a system used to store and process data for search. ]]> https://ppc.land/leaked-google-documents-spark-scrutiny-of-search-algorithm/ 66562cbfb9b6c1000144dd5b <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 28 May 2024 21:29:42 +0200 <![CDATA[ These posts, shared by SEO professionals such as Rand Fishkin, Garrett Sussman, and Nick LeRoy, allegedly contained information about Google's Content Warehouse API, a system used to store and process data for search.

 

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]]> <![CDATA[ Google Ads: Search Campaigns vs. Performance Max ]]> <![CDATA[ This article explores the differences between Search campaigns and Performance Max campaigns, two popular options within Google Ads. ]]> https://ppc.land/google-ads-understanding-search-campaigns-vs-performance-max/ 6654e6a8b9b6c1000144dc69 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 27 May 2024 22:11:35 +0200 <![CDATA[ This article explores the differences between Search campaigns and Performance Max campaigns, two popular options within Google Ads.

 

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]]> <![CDATA[ Landing Pages: A Crucial Element for PPC Success ]]> <![CDATA[ Simply driving traffic to a website isn't enough. To maximize the return on investment (ROI) from PPC campaigns, businesses need effective landing pages. ]]> https://ppc.land/landing-pages-a-crucial-element-for-ppc-success/ 6654ba21b9b6c1000144daef <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 27 May 2024 18:57:37 +0200 <![CDATA[ Simply driving traffic to a website isn't enough. To maximize the return on investment (ROI) from PPC campaigns, businesses need effective landing pages.

 

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]]> <![CDATA[ Chrome Extension emerges as users seek control over Google search results ]]> <![CDATA[ However, concerns arose soon after regarding the accuracy of the information presented in these summaries. ]]> https://ppc.land/chrome-extension-emerges-as-users-seek-control-over-google-search-results/ 6653b0b7b9b6c1000144da0f <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 27 May 2024 00:06:18 +0200 <![CDATA[ However, concerns arose soon after regarding the accuracy of the information presented in these summaries.

 

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]]> <![CDATA[ Google Search AI struggles with factual accuracy ]]> <![CDATA[ AI Overviews has been plagued by inaccurate and misleading information. This has raised concerns about the trustworthiness of Google's AI and the potential impact on users. ]]> https://ppc.land/google-search-ai-struggles-with-factual-accuracy/ 66533af9b9b6c1000144d97c <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 26 May 2024 15:44:25 +0200 <![CDATA[ AI Overviews has been plagued by inaccurate and misleading information. This has raised concerns about the trustworthiness of Google's AI and the potential impact on users.

 

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]]> <![CDATA[ Google Search now indexes EPUB Files: what Publishers and Readers need to know ]]> <![CDATA[ Google can now index the content of electronic publications or e-books saved in the EPUB (.epub) file format, according to the Google Search Central documentation. ]]> https://ppc.land/google-search-now-indexes-epub-files-what-publishers-and-readers-need-to-know/ 66533021b9b6c1000144d8ca <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 26 May 2024 14:55:32 +0200 <![CDATA[ Google can now index the content of electronic publications or e-books saved in the EPUB (.epub) file format, according to the Google Search Central documentation.

 

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]]> <![CDATA[ European Data Protection Board scrutinizes data practices of Large Language Model ChatGPT ]]> <![CDATA[ The European Data Protection Board (EDPB) this week published a report by its ChatGPT taskforce. This taskforce was established to investigate the data collection and processing practices of ChatGPT, a large language model (LLM) chatbot developed by OpenAI. ]]> https://ppc.land/european-data-protection-board-scrutinizes-data-practices-of-large-language-model-chatgpt/ 66532d96b9b6c1000144d842 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 26 May 2024 14:44:15 +0200 <![CDATA[ The European Data Protection Board (EDPB) this week published a report by its ChatGPT taskforce. This taskforce was established to investigate the data collection and processing practices of ChatGPT, a large language model (LLM) chatbot developed by OpenAI.

 

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]]> <![CDATA[ Facial recognition in Airports: EDPB prioritizes user control over biometric data ]]> <![CDATA[ This decision comes amidst growing concerns around the world about the use of biometric data for passenger identification. ]]> https://ppc.land/facial-recognition-in-airports-edpb-prioritizes-user-control-over-biometric-data/ 66532b23b9b6c1000144d799 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 26 May 2024 14:34:53 +0200 <![CDATA[ This decision comes amidst growing concerns around the world about the use of biometric data for passenger identification.

 

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]]> <![CDATA[ Understanding Publisher Provided Signals in Google Ad Manager ]]> <![CDATA[ This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization. ]]> https://ppc.land/understanding-publisher-provided-signals-in-google-ad-manager/ 665329cbb9b6c1000144d6f2 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 26 May 2024 14:27:38 +0200 <![CDATA[ This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization.

 

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]]> <![CDATA[ Microsoft Clarity vs. Google Analytics 4: a detailed comparison ]]> <![CDATA[ Microsoft this week published a blog post detailing the functionalities of Clarity as an alternative to Google Analytics 4 (GA4). This article explores the key features of Clarity, its potential benefits for website analysis, and how it compares to GA4. ]]> https://ppc.land/how-microsoft-clarity-can-complement-your-website-analysis-pen_spark/ 665325c3b9b6c1000144d638 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 26 May 2024 14:18:38 +0200 <![CDATA[ Microsoft this week published a blog post detailing the functionalities of Clarity as an alternative to Google Analytics 4 (GA4). This article explores the key features of Clarity, its potential benefits for website analysis, and how it compares to GA4.

 

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]]> <![CDATA[ Spotify to discontinue Car Thing device ]]> <![CDATA[ Car Thing, launched in 2021, was Spotify's first foray into hardware and allowed users to control Spotify playback through car speakers using voice recognition and preset buttons. ]]> https://ppc.land/spotify-to-discontinue-car-thing-device/ 66525ee0b9b6c1000144d597 <![CDATA[ Audio News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sun, 26 May 2024 00:04:20 +0200 <![CDATA[ Car Thing, launched in 2021, was Spotify's first foray into hardware and allowed users to control Spotify playback through car speakers using voice recognition and preset buttons.

 

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]]> <![CDATA[ Reddit launches SMB Micro-Certification for mastering Reddit Ads ]]> <![CDATA[ This program is designed to equip small and medium-sized businesses (SMBs) with the knowledge and skills necessary to run successful advertising campaigns on the Reddit platform. ]]> https://ppc.land/reddit-launches-smb-micro-certification-for-mastering-reddit-ads/ 66523e57b9b6c1000144d4dc <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 25 May 2024 21:43:33 +0200 <![CDATA[ This program is designed to equip small and medium-sized businesses (SMBs) with the knowledge and skills necessary to run successful advertising campaigns on the Reddit platform.

 

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]]> <![CDATA[ Apple revamps Developer Forums to enhance support and community ]]> <![CDATA[ Apple this week announced a significant redesign of its Developer Forums, coinciding with the annual Worldwide Developers Conference (WWDC24). ]]> https://ppc.land/apple-revamps-developer-forums-to-enhance-support-and-community/ 66523d82b9b6c1000144d46f <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 25 May 2024 21:38:16 +0200 <![CDATA[ Apple this week announced a significant redesign of its Developer Forums, coinciding with the annual Worldwide Developers Conference (WWDC24).

 

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]]> <![CDATA[ Looker Studio updates: new features and community migration ]]> <![CDATA[ The update introduces a new centralized forum for the Looker Studio community, integrates Looker drill-down functionalities, and introduces several new partner connectors to the Looker Studio Report Gallery. ]]> https://ppc.land/looker-studio-updates-new-features-and-community-migration/ 66523718b9b6c1000144d366 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 25 May 2024 21:15:11 +0200 <![CDATA[ The update introduces a new centralized forum for the Looker Studio community, integrates Looker drill-down functionalities, and introduces several new partner connectors to the Looker Studio Report Gallery.

 

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]]> <![CDATA[ Acast partners with Nomono to offer discount on portable audio recording device ]]> <![CDATA[ Acast, a leading independent podcast company, this week announced a new partnership with Nomono, a developer of audio recording and collaboration tools. This collaboration aims to provide Acast podcasters with a discount on professional audio equipment. ]]> https://ppc.land/acast-partners-with-nomono-to-offer-discount-on-portable-audio-recording-device/ 6652354cb9b6c1000144d2e6 <![CDATA[ Audio News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 25 May 2024 21:06:58 +0200 <![CDATA[ Acast, a leading independent podcast company, this week announced a new partnership with Nomono, a developer of audio recording and collaboration tools. This collaboration aims to provide Acast podcasters with a discount on professional audio equipment.

 

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]]> <![CDATA[ PubMatic and Adsquare partner to enhance omnichannel campaign targeting ]]> <![CDATA[ PubMatic this week announced a new data collaboration with Adsquare, a location intelligence data platform. This partnership aims to improve omnichannel campaign targeting capabilities for advertisers. ]]> https://ppc.land/pubmatic-and-adsquare-partner-to-enhance-omnichannel-campaign-targeting/ 6652330bb9b6c1000144d231 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 25 May 2024 20:57:24 +0200 <![CDATA[ PubMatic this week announced a new data collaboration with Adsquare, a location intelligence data platform. This partnership aims to improve omnichannel campaign targeting capabilities for advertisers.

 

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]]> <![CDATA[ Amazon DSP expands Line Item Moderation to more countries ]]> <![CDATA[ Amazon DSP this week announced the expansion of its line item moderation feature to include four new countries: India (IN), Sweden (SE), United Arab Emirates (AE), and Netherlands (NL). ]]> https://ppc.land/amazon-dsp-expands-line-item-moderation-to-more-countries/ 6652311ab9b6c1000144d187 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 25 May 2024 20:45:36 +0200 <![CDATA[ Amazon DSP this week announced the expansion of its line item moderation feature to include four new countries: India (IN), Sweden (SE), United Arab Emirates (AE), and Netherlands (NL).

 

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]]> <![CDATA[ Cloudflare retires Page Rules ]]> <![CDATA[ This change will be phased in over the next 18 months, with a complete shutdown of creating new Page Rules for all accounts by January 6, 2025. Existing Page Rules will be automatically migrated to Cloudflare's new "Rules" features throughout 2025. ]]> https://ppc.land/cloudflare-retires-page-rules/ 66522e8ab9b6c1000144d0e4 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Sat, 25 May 2024 20:36:26 +0200 <![CDATA[ This change will be phased in over the next 18 months, with a complete shutdown of creating new Page Rules for all accounts by January 6, 2025. Existing Page Rules will be automatically migrated to Cloudflare's new "Rules" features throughout 2025.

 

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]]> <![CDATA[ The Disappearing Web: a study highlights loss of online content ]]> <![CDATA[ The study, titled When Online Content Disappears, analyzes website snapshots collected between 2013 and 2023 to estimate the volume of webpages no longer accessible. ]]> https://ppc.land/the-disappearing-web-a-study-highlights-loss-of-online-content/ 664e55aab9b6c1000144d041 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 22 May 2024 22:34:36 +0200 <![CDATA[ The study, titled When Online Content Disappears, analyzes website snapshots collected between 2013 and 2023 to estimate the volume of webpages no longer accessible.

 

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]]> <![CDATA[ Google Search: Last-Modified Date in Sitemaps still considered a signal for activity ]]> <![CDATA[ According to his comments on LinkedIn, Google Search Console still considers the last-modified date as a signal for website activity, even though it is not the sole determinant of crawl frequency. ]]> https://ppc.land/google-search-last-modified-date-in-sitemaps-still-considered-a-signal-for-activity/ 664e525db9b6c1000144cfc1 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 22 May 2024 22:22:31 +0200 <![CDATA[ According to his comments on LinkedIn, Google Search Console still considers the last-modified date as a signal for website activity, even though it is not the sole determinant of crawl frequency.

 

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]]> <![CDATA[ Bluesky launches DMs ]]> <![CDATA[ Bluesky, the decentralized social media protocol, today launched direct messaging (DM) functionality within its platform. This feature allows users to send private, one-on-one messages directly through the Bluesky app or website. ]]> https://ppc.land/bluesky-launches-dms/ 664e512fb9b6c1000144cf4e <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 22 May 2024 22:12:07 +0200 <![CDATA[ Bluesky, the decentralized social media protocol, today launched direct messaging (DM) functionality within its platform. This feature allows users to send private, one-on-one messages directly through the Bluesky app or website.

 

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]]> <![CDATA[ Google to release new AI Tools for retailers ]]> <![CDATA[ These tools focus on creating a richer brand experience for online shoppers, with an emphasis on improved visual content and deeper brand storytelling. ]]> https://ppc.land/google-to-release-new-ai-tools-empower-retailers-to-enhance-brand-storytelling-and-product-presentations/ 664e4c8fb9b6c1000144cec9 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 22 May 2024 21:58:33 +0200 <![CDATA[ These tools focus on creating a richer brand experience for online shoppers, with an emphasis on improved visual content and deeper brand storytelling.

 

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]]> <![CDATA[ Retail Media Networks: Promising engagement despite viewability challenges ]]> <![CDATA[ The findings, based on an analysis of over one trillion impressions from 2023, suggest that RMNs offer advantages in terms of brand suitability, ad fraud, and user engagement, despite some challenges with ad viewability. ]]> https://ppc.land/retail-media-ad-networks-promising-engagement-despite-viewability-challenges/ 664e46c6b9b6c1000144ce46 <![CDATA[ Retail News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 22 May 2024 21:29:48 +0200 <![CDATA[ The findings, based on an analysis of over one trillion impressions from 2023, suggest that RMNs offer advantages in terms of brand suitability, ad fraud, and user engagement, despite some challenges with ad viewability.

 

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]]> <![CDATA[ Google Web Filter: A guide to search engine text-only results ]]> <![CDATA[ This filter, known as the Web filter, removes additional elements often displayed on Google search engine results pages (SERPs) such as knowledge panels, AI overviews and image carousels. ]]> https://ppc.land/google-web-filter-a-guide-to-search-engine-text-only-results/ 664d8cfdb9b6c1000144cd8e <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 22 May 2024 08:20:31 +0200 <![CDATA[ This filter, known as the Web filter, removes additional elements often displayed on Google search engine results pages (SERPs) such as knowledge panels, AI overviews and image carousels.

 

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]]> <![CDATA[ Teads: Nearly half of ad impressions handled are already cookieless ]]> <![CDATA[ Teads, a global advertising technology company, offers a unique perspective: according to them, nearly half of all ad impressions they currently handle are already cookieless. ]]> https://ppc.land/teads-nearly-half-of-ad-impressions-handled-are-already-cookieless/ 664d89ffb9b6c1000144cce9 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 22 May 2024 08:09:26 +0200 <![CDATA[ Teads, a global advertising technology company, offers a unique perspective: according to them, nearly half of all ad impressions they currently handle are already cookieless.

 

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]]> <![CDATA[ Facebook announces updates to Graph API v20.0 and Marketing API v20.0 ]]> <![CDATA[ Facebook (now Meta) yesterday released the version 20.0 of both Graph API and Marketing API, introducing several changes for developers integrating with Facebook's advertising and analytics platforms. ]]> https://ppc.land/facebook-announces-updates-to-graph-api-v20-0-and-marketing-api-v20-0/ 664d88efb9b6c1000144cc70 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Wed, 22 May 2024 07:59:13 +0200 <![CDATA[ Facebook (now Meta) yesterday released the version 20.0 of both Graph API and Marketing API, introducing several changes for developers integrating with Facebook's advertising and analytics platforms.

 

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]]> <![CDATA[ YouTube enhances transparency in Yellow Icon appeals with timestamp feedback ]]> <![CDATA[ YouTube today announced that it is rolling out timestamp feedback for yellow icon appeals submitted via the Self-Certification process. ]]> https://ppc.land/youtube-enhances-transparency-in-yellow-icon-appeals-with-timestamp-feedback/ 664d11e5b9b6c1000144cbf5 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 21 May 2024 23:31:31 +0200 <![CDATA[ YouTube today announced that it is rolling out timestamp feedback for yellow icon appeals submitted via the Self-Certification process.

 

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]]> <![CDATA[ Google Ads Editorial Policy: Updated for Clarity ]]> <![CDATA[ Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope. ]]> https://ppc.land/google-ads-editorial-policy-updated-for-clarity/ 664d0d0db9b6c1000144cb6e <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 21 May 2024 23:10:17 +0200 <![CDATA[ Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.

 

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]]> <![CDATA[ Google Marketing Live: AI Revolutionizes Ad Creation, Shopping Experiences, and Audience Targeting ]]> <![CDATA[ Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI). ]]> https://ppc.land/google-marketing-live-ai-revolutionizes-ad-creation-shopping-experiences-and-audience-targeting/ 664d075db9b6c1000144ca86 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Tue, 21 May 2024 23:01:13 +0200 <![CDATA[ Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).

 

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]]> <![CDATA[ GA4 Update: Export Data directly to Google Sheets ]]> <![CDATA[ Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data. ]]> https://ppc.land/ga4-update-export-data-directly-to-google-sheets/ 664ba8f65ff34600015f6c99 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 21:52:04 +0200 <![CDATA[ Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data.

 

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]]> <![CDATA[ Amazon Marketing Cloud unveils high value audiences solution ]]> <![CDATA[ Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon. ]]> https://ppc.land/amazon-marketing-cloud-unveils-high-value-audiences-solution/ 664ba73e5ff34600015f6c22 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 21:45:00 +0200 <![CDATA[ Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.

 

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]]> <![CDATA[ No Option to Disable Google AI Overviews in Search Results ]]> <![CDATA[ Some users have expressed a desire to disable this feature, citing a preference for seeing only traditional search results. ]]> https://ppc.land/no-option-to-disable-google-ai-overviews-in-search-results/ 664ba3bf5ff34600015f6b94 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 21:33:48 +0200 <![CDATA[ Some users have expressed a desire to disable this feature, citing a preference for seeing only traditional search results.

 

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]]> <![CDATA[ Copilot+ PCs: Microsoft unveils a new era of AI-Powered Computing ]]> <![CDATA[ These PCs boast significant advancements in processing power, battery life, and AI capabilities, promising to transform how users interact with their devices. ]]> https://ppc.land/copilot-pcs-microsoft-unveils-a-new-era-of-ai-powered-computing/ 664ba1565ff34600015f6b0f <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 21:21:21 +0200 <![CDATA[ These PCs boast significant advancements in processing power, battery life, and AI capabilities, promising to transform how users interact with their devices.

 

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]]> <![CDATA[ IAB Tech Lab unveils guide to Identity Solutions in a Cookieless Future ]]> <![CDATA[ The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech. ]]> https://ppc.land/iab-tech-lab-unveils-guide-to-identity-solutions-in-a-cookieless-future/ 664b9def5ff34600015f6a8c <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 21:05:54 +0200 <![CDATA[ The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.

 

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]]> <![CDATA[ Apple and Google collaborate on unwanted Tracking Alerts for Mobile Devices ]]> <![CDATA[ This initiative involves the creation of an industry standard - Detecting Unwanted Location Trackers - designed to alert users across both iOS and Android devices if an unknown Bluetooth tracking device is following them. ]]> https://ppc.land/apple-and-google-collaborate-on-unwanted-tracking-alerts-for-mobile-devices/ 664b9c915ff34600015f6a12 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 20:58:19 +0200 <![CDATA[ This initiative involves the creation of an industry standard - Detecting Unwanted Location Trackers - designed to alert users across both iOS and Android devices if an unknown Bluetooth tracking device is following them.

 

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]]> <![CDATA[ Apple News+ expands entertainment options with new Spelling Game and Offline Mode ]]> <![CDATA[ Apple this month announced two new features for Apple News+ subscribers: Quartiles, a daily original spelling game, and Offline Mode, allowing access to personalized content without an internet connection. ]]> https://ppc.land/apple-news-expands-entertainment-options-with-new-spelling-game-and-offline-mode/ 664b9ba85ff34600015f699f <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 20:53:54 +0200 <![CDATA[ Apple this month announced two new features for Apple News+ subscribers: Quartiles, a daily original spelling game, and Offline Mode, allowing access to personalized content without an internet connection.

 

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]]> <![CDATA[ Google to limit the functionality of Suspended Ad Accounts ]]> <![CDATA[ Google Ads this month announced an update coming in June 2024 that will limit the functionality of suspended accounts. According to Google, this change aims to improve the user experience for managing suspended accounts. ]]> https://ppc.land/google-to-limit-functionality-of-suspended-ads-accounts/ 664b97ec5ff34600015f6921 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 20:45:11 +0200 <![CDATA[ Google Ads this month announced an update coming in June 2024 that will limit the functionality of suspended accounts. According to Google, this change aims to improve the user experience for managing suspended accounts.

 

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]]> <![CDATA[ Google CEO Sundar Pichai discusses AI, Search, and the Future of the Web ]]> <![CDATA[ The discussion, which took place shortly after Google's I/O developer conference in May 2024, sheds light on Google's current efforts and future plans in these areas. ]]> https://ppc.land/google-ceo-sundar-pichai-discusses-ai-search-and-the-future-of-the-web/ 664b7f8c5ff34600015f6862 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 19:01:12 +0200 <![CDATA[ The discussion, which took place shortly after Google's I/O developer conference in May 2024, sheds light on Google's current efforts and future plans in these areas.

 

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]]> <![CDATA[ Google Search Update: Team focuses on highlighting helpful content ]]> <![CDATA[ John Mueller last week indicated through a tweet that the Google Search team is evaluating ways to improve search results and prioritize helpful content. ]]> https://ppc.land/google-search-update-team-focuses-on-highlighting-helpful-content/ 664b74625ff34600015f67d0 <![CDATA[ Search News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 18:13:54 +0200 <![CDATA[ John Mueller last week indicated through a tweet that the Google Search team is evaluating ways to improve search results and prioritize helpful content.

 

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]]> <![CDATA[ Amazon Upfront 2024: Focus on reaching Prime Video's massive audience ]]> <![CDATA[ Upfronts are industry gatherings where media companies present their upcoming programming and advertising opportunities to potential advertisers. This year's Amazon Upfront focused on Prime Video, Amazon's subscription streaming service. ]]> https://ppc.land/amazon-upfront-2024-focus-on-reaching-prime-videos-massive-audience/ 664b72555ff34600015f675a <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 18:00:17 +0200 <![CDATA[ Upfronts are industry gatherings where media companies present their upcoming programming and advertising opportunities to potential advertisers. This year's Amazon Upfront focused on Prime Video, Amazon's subscription streaming service.

 

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]]> <![CDATA[ Disruptions plague East African Internet as submarine cables cut ]]> <![CDATA[ East Africa has been grappling with significant internet disruptions since May 12, 2024, due to damage sustained by submarine cables, Cloudflare reported. These cables are critical infrastructure for internet connectivity, carrying vast amounts of data traffic between continents. ]]> https://ppc.land/disruptions-plague-east-african-internet-as-submarine-cables-cut/ 664b6ea25ff34600015f66dd <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 17:42:50 +0200 <![CDATA[ East Africa has been grappling with significant internet disruptions since May 12, 2024, due to damage sustained by submarine cables, Cloudflare reported. These cables are critical infrastructure for internet connectivity, carrying vast amounts of data traffic between continents.

 

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]]> <![CDATA[ Disney Upfront 2024: a showcase of content and global reach ]]> <![CDATA[ The Walt Disney Company this month hosted its annual Upfront event in New York City. This event serves as a platform for Disney to present its upcoming programming slate and advertising opportunities to media buyers and advertisers. ]]> https://ppc.land/disney-upfront-2024-a-showcase-of-content-and-global-reach/ 664b6d055ff34600015f6661 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 17:36:27 +0200 <![CDATA[ The Walt Disney Company this month hosted its annual Upfront event in New York City. This event serves as a platform for Disney to present its upcoming programming slate and advertising opportunities to media buyers and advertisers.

 

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]]> <![CDATA[ Nexxen reports first-quarter 2024 earnings: Revenue Up, Net Loss Narrows ]]> <![CDATA[ Nexxen International Ltd. (NEXN), a global advertising technology company specializing in video and Connected TV (CTV) advertising, today released its financial results for the first quarter ended on March 31, 2024. ]]> https://ppc.land/nexxen-reports-first-quarter-2024-earnings-revenue-up-net-loss-narrows/ 664b6b5f5ff34600015f65e2 <![CDATA[ Video News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 17:29:26 +0200 <![CDATA[ Nexxen International Ltd. (NEXN), a global advertising technology company specializing in video and Connected TV (CTV) advertising, today released its financial results for the first quarter ended on March 31, 2024.

 

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]]> <![CDATA[ New certification program tests skills in TikTok Advertising ]]> <![CDATA[ TikTok, a leading short-form video platform, today introduced its Media Buying Certification program. ]]> https://ppc.land/new-certification-program-tests-skills-in-tiktok-advertising/ 664b69e45ff34600015f6559 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 17:22:58 +0200 <![CDATA[ TikTok, a leading short-form video platform, today introduced its Media Buying Certification program.

 

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]]> <![CDATA[ Marketers embrace AI but data challenges hinder progress ]]> <![CDATA[ Salesforce, a cloud computing company with a focus on customer relationship management (CRM), today unveiled its annual State of Marketing report. The report sheds light on key trends and challenges faced by marketing professionals in today's data-driven landscape. ]]> https://ppc.land/marketers-embrace-ai-but-data-challenges-hinder-progress/ 664b685c5ff34600015f64d6 <![CDATA[ Data News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 17:15:56 +0200 <![CDATA[ Salesforce, a cloud computing company with a focus on customer relationship management (CRM), today unveiled its annual State of Marketing report. The report sheds light on key trends and challenges faced by marketing professionals in today's data-driven landscape.

 

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]]> <![CDATA[ Bumble to acquire Geneva to expand focus on friendships ]]> <![CDATA[ Bumble, the parent company of dating apps Bumble and Badoo, announced today its intention to acquire Geneva, an app designed to connect people based on shared interests through groups and communities. ]]> https://ppc.land/bumble-to-acquire-geneva-to-expand-focus-on-friendships/ 664b65a05ff34600015f643b <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 17:04:44 +0200 <![CDATA[ Bumble, the parent company of dating apps Bumble and Badoo, announced today its intention to acquire Geneva, an app designed to connect people based on shared interests through groups and communities.

 

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]]> <![CDATA[ AppsFlyer Report unveils Key Trends in gaming app advertising creativity ]]> <![CDATA[ The report delves into creative performance in the gaming app industry, offering valuable insights for advertisers. ]]> https://ppc.land/appsflyer-report-unveils-key-trends-in-gaming-app-advertising-creativity/ 664b63895ff34600015f63b2 <![CDATA[ Social News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 16:56:29 +0200 <![CDATA[ The report delves into creative performance in the gaming app industry, offering valuable insights for advertisers.

 

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]]> <![CDATA[ APS (Amazon Publisher Services) unveils new tools for Addressability and Ad Performance ]]> <![CDATA[ These solutions focus on providing publishers with greater control over their ad inventory, improved measurement capabilities, and access to a wider range of ad buyers. ]]> https://ppc.land/amazon-publisher-services-aps-unveils-new-adtech-capabilities/ 664b60e35ff34600015f632a <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 16:50:58 +0200 <![CDATA[ These solutions focus on providing publishers with greater control over their ad inventory, improved measurement capabilities, and access to a wider range of ad buyers.

 

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]]> <![CDATA[ TripleLift integrates Amazon Responsive eCommerce creative (REC) ]]> <![CDATA[ Last week, details emerged regarding a new integration between TripleLift, a programmatic exchange, and Amazon Ads. This integration aims to streamline programmatic ad buying for retailers who leverage Amazon Ads for their advertising needs. ]]> https://ppc.land/triplelift-integrates-amazon-responsive-ecommerce-creative-rec/ 664b4d595ff34600015f6292 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 15:23:17 +0200 <![CDATA[ Last week, details emerged regarding a new integration between TripleLift, a programmatic exchange, and Amazon Ads. This integration aims to streamline programmatic ad buying for retailers who leverage Amazon Ads for their advertising needs.

 

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]]> <![CDATA[ Taboola partners with a360media to enhance user engagement and monetization ]]> <![CDATA[ Taboola last week announced a new partnership with a360media, a multi-platform media company. This collaboration aims to improve user engagement and create new monetization opportunities for a360media's extensive network of digital properties. ]]> https://ppc.land/taboola-partners-with-a360media-to-enhance-user-engagement-and-monetization-for-top-digital-properties/ 664b49885ff34600015f61f5 <![CDATA[ Display News ]]> <![CDATA[ Luís Daniel Rijo ]]> Mon, 20 May 2024 15:10:17 +0200 <![CDATA[ Taboola last week announced a new partnership with a360media, a multi-platform media company. This collaboration aims to improve user engagement and create new monetization opportunities for a360media's extensive network of digital properties.

 

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